User:Jwhimmelspach/sandbox

Peopledesign is a brand design firm based in Grand Rapids, Michigan. The firm was originally founded by Kevin Budelmann, Michael Barile, and Yang Kim in 1997 as BBK Studios. The focus of the work was a split between new and traditional media, based on Budelmann and Kim's backgrounds in graphic and UX/Interactive design.

In the early 2000s, Barile left the company and the name was changed to Peopledesign to emphasis the firms intentions around user-centered design principles. Peopledesign's work has been featured in publications such as Graphis, Encylopedia Britannica, and Communication Arts. It has received several awards and was listed as an Inc. 5000 company by Inc. magazine. Budelmann and Kim continue to speak on branding and design as well as sit as judges for design competitions.

The firm also produced a book on graphic design titled, Brand Identity Essentials published by Rockport Publishers, which was highlighted in a 2010 FastCo. Design article, "Six Tips for Designing a Memorable Brand". In 2013, Graphic Design USA also listed Kim among the "Most Influential Graphic Designers Working Today". She was also named as a Fellow for the West Michigan chapter of AIGA. https://www.graphis.com/store_/product/branding-6/