User:Jwldn/sandbox



Shoeuzi is a contemporary collectable art toy series from the artist j-ldn. It started in 2017 and takes inspiration from sneaker culture and popular culture, juxtaposing those references against the iconic 1986 Micro Uzi. The first shoeuzi was released in July 2017 and gained popularity after appearing in a music video by the musician Joji.

About The Artist
Jack London (born May 22, 1991), known professionally as J-Ldn (stylized as j-ldn), is a UK artist based in Sweden. His work mirrors relationships between cultures and objects, that draws often emotional and though-provoking reactions from the viewer. Focusing on street and pop culture J-Ldn uses resin and ceramic to bring his 2D designs to life.

Shoeuzi Series
The shoeuzi series is a metaphoric art toy series for the control commercial brands have on consumers. Resale value, due to limited quantities and high desirability, coerces urban street culture into crime and squandering. Meanwhile, multimillion-dollar underground operations produce replicas for a fraction of the cost.

In an interview Jack London stated that the idea of shoeuzi came from a story that his friend told him where he was robbed of his shoes at gunpoint in Harlem, New York.

Collaboration Work
London has collaborated with artists such as Ermsy, Nike shoe designers Bryce Wong and various graffiti artits. These collaboration works are usually in small quantity and resell for large amounts in auctions.