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Fear of God Essentials (also known as Essentials) is an independent American luxury fashion clothing line based in Los Angeles. The main Fear of God line was founded by American fashion designer Jerry Lorenzo in 2013, and the Essentials diffusion line was created in 2018. Essentials was created to be a "competitively priced sister label" to Lorenzo's main brand, Fear of God.

Description
Essentials creates a variety of clothing pieces including: t-shirts, jackets, pants and sneakers. Essentials creates clothing that are simple pieces in primarily muted tones, as the name implies. According to Lorenzo, “When we first started Essentials five years ago, in all honesty, my heart was in creating a diffusion collection for the kids that couldn’t afford what we were doing at a luxury level..". Streetwear clothing is known for being relatively expensive, and because of this, Essentials has become popular in the streetwear world because of their affordable pieces.

History
In 2013, Lorenzo launches his first signature label, Fear of God, in Los Angeles.

In 2014, Fear of God launches its third collection after successfully selling selling out the first two, which starts cementing Fear of God as a bonafide luxury streetwear brand.

In 2015, in an effort to make his clothing more accessible, Lorenzo partners with clothing retailer PacSun to create a more affordable diffusion line, F.O.G.

In 2016, Lorenzo co-signs with Justin Bieber to help define his looks on the Purpose tour, which catapults Fear of God's popularity.

In 2018, as streetwear begins to reach its peak in popularity, Lorenzo decides to replace his F.O.G diffusion line with Essentials. As F.O.G was essentially just a more affordable version of Fear of God, Essentials was created to more properly segment Lorenzo's vision. The clothing pieces in the Essentials line would be more simple and the colouring of the pieces would be in primarily muted tones which contrast from the original Fear of God clothing line.

Since 2018, Essentials has dropped many additional clothing lines that usually come out every season. Although each consecutive drop features minor changes and even clothing additions, the pieces remain consistent to the name and artistic vision.

Collaborations
Essentials has collaborated with many other popular streetwear companies and retailers since its inception.

Some well known companies and retailers that Essentials has collaborated with are:


 * SSENSE
 * Converse
 * The Marathon Clothing
 * Nordstrom
 * New Era Cap
 * Union LA

In addition to collaborations, many celebrities and public figures have also been seen wearing clothing pieces from the brand. Some notable figures include Kanye West, Justin Bieber, and Gigi Hadid.

Scalping
Essentials was created to be an affordable alternative to the expensive streetwear brands which has helped it become extremely popular amongst streetwear enthusiasts. Since its inception, the demand for Essentials clothing pieces has heavily outweighed its supply and many of the clothing drops routinely sell out in hours. This has caused many opportunistic scalpers to re-sell the clothing in aftermarkets sites such as StockX and Grailed to make a profit. Many of the clothing pieces that end up in aftermarket sites are re-sold at prices over 100% of its original value. For example, if a shirt sold for $60 on an official partnered site such as PacSun, it would end up reselling at over $120 on an aftermarket site such as Grailed.

Counterfeits
Streetwear is often counterfeited due to its exclusivity, and many of Essentials' clothing pieces have been subject to counterfeits. Although Essentials clothing pieces retail for as little as $40, each collection sells out almost instantly. This exclusivity and lack of demand has resulted in a large number of counterfeit websites that mimic the appearance of legitimate resale websites to sell alleged counterfeits infringing the Fear of God trademarks. Essentials has manufactured their clothing pieces so that they can be easily authenticated as real. Counterfeiters will often create the iconic Essentials logo with rubberized logos with the wrong font, or use a stiffer plastic with less bend. The authenticity of an Essentials clothing piece can be verified by checking the interior brand tag for that same Collection logo, which counterfeiters cannot replicate. In addition to making their clothing pieces harder to counterfeit, Fear of God has also filed a trademark and counterfeit suit against alleged counterfeit websites.

Manufacturing
Essentials' clothing pieces are designed in the Fear of God offices in Los Angeles, California. The clothing pieces are released in seasonal drops called "Collections", and they are separated into different sizing styles for adults and children. The clothing is manufactured primarily in Vietnam and China, with the clothing materials made from cotton or cotton blends. In addition, Fear of God also has manufacturers in Italy, and works locally with over 13 different factories in the Los Angeles area.