User:KANNAN VS/sandbox

IMPACT OF MASS MEDIA

'''You have seen in the earlier sections the tremendous impact of the media on people. Just as a coin has two sides, the impact of mass media also can be positive or negative. Now let us list some of the positive and negative effects of media. POSITIVE EFFECTS 􀁺􀁺􀁺􀁺􀁺 Media provide news and information required by the people. 􀁺􀁺􀁺􀁺􀁺 Media can educate the public. 􀁺􀁺􀁺􀁺􀁺 Media helps a democracy function effectively. They inform the public about government policies and programmes and how these programmes can be useful to them. This helps the people voice their feelings and helps the government to make necessary changes in their policies or programmes. NEGATIVE EFFECTS 􀁺􀁺􀁺􀁺􀁺 The traditional culture of a country is adversely affected by mass media. 􀁺􀁺􀁺􀁺􀁺 Entertainment has become the main component of mass media. This affects the primary objectives of media to inform and educate the people. 􀁺􀁺􀁺􀁺􀁺 Media promote violence. Studies have proved that violence shown on television.As the largest democracy, India is considered a role model for a large number of developing countries. We have state and central governments elected by the people. We have a government run by our own elected representatives, known as Members of Legistative Assembly (MLAs) in the state and Members of Parliament (MPs) at the centre. Modern democratic governments have the following: a) A Legislature, i.e. State Assemblies and Parliament, responsible for framing laws and decide the way we run our affairs. b) An Executive: The Governor, the Chief Minister and the Ministers who run the state and the President, Prime Minister and the Council of Ministers who run the country. c) A Judiciary: The Supreme Court, High Courts and other courts which decide whether laws and the constitutional provisions are followed by the elected governments. These institutions run the government of the country for the welfare and development of all the people. In a democracy, the people should know what the three institutions, namely the Legislature, the Executive and the Judiciary are doing for the welfare of the people. These institutions in turn need to know how the people are reacting to what they are doing. The main role of the mass media is to act as a bridge between the people and the government. So, in that sense, media can be considered as the fourth institution in a democracy