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AEGAON Watches is an oversized watch designer and producer located in Estonia. The company was founded in 2012 and it is the first wrist watch producer in Estonia. The name AEGAON comes from Estonian meaning literally „there will be time“ which is a reminder for the user that one should always take time for things that matter to them, be it family, hobbies or well-being. The designer of the watches is Janno Roodi who also created the brand back in the day. The owners describe the watches to be minimalistic and an alternative to classic watches: it is a „design by true character“, they say.

Today, the firm has sold its products in more than thirty countries all over the world and there are more than 80 000 fans on their Facebook page. One of the most remarkable events happened in autumn 2019, when the president of Estonia gave an AEGAON watch as a gift to a Japanese governor, Yūji Kuroiwa during her visit there.

The creation of the brand
The the designer, Janno Roodi landed on the idea for oversized watches when he noticed Elvis Presley wearing a huge watch on his wrist in his music video „Always On My Mind“. Inspired by the pop-king’s style, Roodi obtained the necessary skills and in 2012 created the vision of his perfect watch, first one being with a more robust design, „Peacemaker 65“, and then couple of years later, a more classic one, „Tabula Rasa“. Today, these two desings make up the whole product line for AEGAON, offering different designs, straps and dial colours for both men and women. Watches are produced in Estonia as handicraft, and creators use high-quality materials mostly from Switzerland and Japan. The company has also created Estonia’s most expensive watch, a huge 65“ Peacemaker Damascus Edition, which was sold for 7200 euros.

The initial capital for the company was raised in 2014 through a crowdfunding platform Indiegogo.com, where the company managed to collect over 23 000 euros.