User:Kaevin05/sandbox

Finishing a new season of a show within 24 hours of its release has become common. According to a 2018 survey of adult TV watchers, 29% reported having done so. Among those aged 18-29, the number increases to 51%.

Effects on advertising
A 2016 study found that, overall, viewers who tend to binge-watch are less responsive to advertising than viewers who do not. The effectiveness of advertising declines the longer a viewing session goes on. Researchers attribute this phenomenon to the disruption caused by ads. Binge-watchers want to remain immersed in what they are watching. They do not want to be forced back into the real world.

In 2019, Hulu introduced a new ad format for binge-watchers. A brand runs ads during the first and second episodes of a binge-watching session that include jokes and references to binge-watching. Before the third episode, the brand rewards binge-watchers by running an ad that features a special promotion or announcing they will be able to watch the next episode without commercial interruptions.