User:Kahyeep/sandbox

An honours graduate in Communication studies from Universiti Sains Malaysia (USM), Xavier has parlayed his love for networking and event management into a career that he considers both rewarding and emotionally satisfying. Describing public relations as “bridging the needs of purveyors with their intended target segment”, Xavier plies his trade with a personal touch that he attests is what differentiates him from the pack.

A Batang Berjuntai, Kuala Selangor native, Xavier lost his father at an early age and witnessed firsthand the hardships of an underprivileged childhood. Determined that he would make a better life for himself and his mother, he would be a compliant student who understood the power of knowledge. Armed with a 3.26 CGPA and a placement on the Dean’s List at USM, Xavier set his sights on the local entertainment and fashion industry in which to make his mark. Xavier Mah Consultancy he believes is a step in the right direction. “The sky’s the limit as far as I’m concerned. Talent will only get you so far, hard work maximises your God given abilities.”

Broadminded and enthusiastic about his craft sprinkled with a flair for the irreverent; the straight talking Xavier is the proprietor of his namesake company which though relatively tender of age (the company was launched in January 2011) has amassed a portfolio that has caught the attention of industry insiders. From assisting aesthetic and wellness labels such as O’slee, FuGen and Charles Worthington London with their product launches in Malaysia to being enlisted by Bimba & Lola to execute the breezy “Tropical and Under the Sea” theme for the brand’s Spring Summer 2011 collection, Xavier believes in enjoying his work even as he serves you a good old fashion cup of latte at Chilla Cup Café. And even as Xavier took on Huggies Ultra in June, 2011 at the Saujana Hotel, Xavier is hands-on on every facet of a launch, running the show like a seasoned pro. Other brands under his wings include Marie France Bodyline, bluunis, Red Army Watches, CellSafe International, MALAYSIA SME, TS-Exim and Bertazzoni LaGermania.

Prior to undertaking the daunting task of starting up his own public relations agency, the 28 year-old budding entrepreneur was a Public Relations and Marketing Manager for Winnie Loo owned A Cut Above. Working at the highly successful up-scale hairstyling chain, Xavier learned the finer points of brand positioning and consumer marketing. This coupled with his stint in 2007 as an Assistant Producer at Media Prima has allowed him to build sustaining relationships with both the media and the who’s who of Malaysian glitterati.

Though he shies away from publicity, showing a disdain for the proliferation of the pseudo celebrities in the industry, Xavier acknowledges power of the press as leverage in his profession. Notable Malaysian dallies have featured him extensively, drawn by his affable persona and also duly impressed by what he has accomplished at a relatively young age. He is also a contributing writer for Nanyang Siang Pau and Feminine; giving his satirical and often witty outlook on various lifestyle and fashion issues. “Media exposure to me is secondary, but I do not deny that they are vital for pushing my company and the brands I represent forward,” he states. “Fame seekers are a dime a dozen, I’m more interested in living life to its fullest. What I’m doing is my passion; I wouldn’t have it any other way.”