User:Kaitymh/sandbox/onboarding

Ways to get guided tour (proposed)
Create account

Click edit

Hypotheses

 * 1) people who create an account could be willing to make an edit, and need guidance to make good quality edits
 * 2) people who click edit are willing to make an edit, and need guidance to make good quality edits

Prototype of a guided tour
We designed a guided tour that introduces people to editing, creating links, creating citations, and saving their edits.

View the prototype.

Goals

 * Allow an easy way to escape annoying tour. But if a user wants to learn:
 * Address the common barriers to editing: “I’m not qualified”, “I don’t know what to edit”, “Editing sounds hard”
 * Teach users why and how they should make links and citations
 * Give users an example of something easy to edit
 * Show users how to save and teach them what that means (discourage accidental vandalism)

Testing the prototype
We tested the prototype of the guided tour against 2 controls. Control A - current onboarding message. Control B - 1 onboarding screen with more helpful wording.

We gave Control A, Control B and the prototype to 24 users each.

After they experienced the onboarding we asked them these questions.
 * how confident are you that you could make an edit to the Claude Monet page in Wikipedia right now?
 * how likely are you to make an edit right now?
 * how confident are you that you could make a link within the text?
 * how confident are you that you could make a citation within the text?
 * What is the purpose of making a link?
 * What is the purpose of making a citation?

Results
Control A performed badly. Most users were 0% confident they could make an edit and 0% likely to make an edit. Only 2 users answered the questions why make a link and why make a citation correctly.

Control B performed much better. Most users were 100% confident they could make an edit. However, most users said they were 0% likely to actually make an edit right now.

Only 2 users answered the questions why make a link and why make a citation correctly.

The prototype performed the best. Most users were 100% confident they could make an edit. Most users said they were 25% likely to make an edit right now. 5 users answered the questions why make a link and why make a citation correctly.

Full results

Next steps
The editing team will build this guided tour using the guided tour extension created by the growth team in 2014/2015 Q4.

We will test it further...

Quotes from users
Barriers to editing

Never edited -  “When i think of editing, it sounds overwhelming, like adding a lot of content that doesn't exist already. I just don't know what to edit, don't know what’s missing.” What if you just fixed the wording in a sentence? “I remember reading long sentences that could be worded better”

Requests for a tour

New editor - "A simple tutorial that prompts up would be helpful, or links to important information."

Experienced editor - "I think it would be nice if some of the more common tasks, like how to add the link to a diff to a comment on a talk page, were explained somewhere that is easily accessible."

Dealing with mistakes of new editors

Experienced editor - "Most of these errors are caused as simple mistakes the user missed creating, or new users who don't know and should be pointed to the help info"

Experienced editor - “I work a lot with brand-new editors at AFC, and a huge number of them get very frustrated trying to do things like even make section headings, add citations”

Experienced editor -  "We must be losing thousands of potential new editors because they get frustrated with the initial process. Also, a *huge* problem is that a ton of new article submissions fail Notability. We really need to beat folks over the head with a "if you don't have any sources, this is not going to get published, if you only have sources to the subject's own webpage, it won't be published. Here's a 10-second summary of how Notability works so you can see what you *must* do if you want your article to be accepted/survive "