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Khi-Mao (ขี้เมา) is the debut studio album by the Thai band Carabao, released in November 2524 B.E. (1981 AD). This album, which includes popular songs like 'ลุงขี้เมา' (Drunken uncle) and 'หนุ่มสุพรรณ' (Noom Su Pan), along with a Thai-language version of C.C.R. (Creedence Clearwater Revival, an American rock band known for its roots rock and swamp rock style)'s 'Wrote A Song For Everyone,' titled 'เวร' (Fate), is a significant milestone in Thai music history. The term 'Khi-Mao' is also a colloquial Thai term used to describe someone who is visibly intoxicated due to the consumption of alcohol, commonly used in everyday language."

Background
The album "ขี้เมา'' by Carabao, released in 2524 B.E. (1981 AD), holds a significant place in the history of Thai music. Before the creation of this album, "แอ๊ด คาราบาว" (Aed Carabao) had been working as a producer for the band "แฮมเมอร์" (Hammer) on their album "ปักษ์ใต้บ้านเรา" (Guardians Under Our House).

It was during this time that the spark for Carabao's debut album "ขี้เมา" was ignited. In 2523 B.E., Aed Carabao began writing the song "ลุงขี้เมา" (Uncle Drunk) in a building near Sana Road. The influence for this song came from "Anak," a song by Filipino artist Freddie Aguilar, which had themes related to children. Freddie Aguilar was a folk musician and a friend of Aed Carabao, whom he had the chance to meet and observe while studying in the Philippines.

During this era, the Carabao lineup consisted of Aed and Keo, with guest musicians like Suphawong from the band Hope, who contributed to the recording of guitars and mandolins. Initially, the album was intended to be named "คาราบาว Vol.1under the Peacock label, with an album cover featuring a buffalo's skull, which did not align with Aed vision. Therefore, a new album cover was designed by Manop Yiamutai, and the album was renamed "ขี้เมา" (Khi Mao).

In the past, Aed and Keo had to personally distribute their albums by taking buses to promote them at different radio stations and reach out to the band "Hope" for promotional support and musical contributions in the recording studio for this album. Additionally, aim to introduce Carabao in this album, though success may be moderate rather than highly impactful. The album "ขี้เมา" captured the essence of the older generation's struggles, where many men were known for their heavy drinking habits, often leading to unemployment and a life consumed by alcohol. These people wandered the streets, asking for donations, their bodies showing the impact of long-term alcohol abuse. This album portrayed the difficult aspects of their lives, illustrating the pervasive influence of alcohol.

"ขี้เมา" not only marked the beginning of Carabao's musical journey but also became a cultural touchstone in Thailand, addressing issues of social relevance through music and lyrics that resonated with the hearts of many.

Release
When albums and cassette first began being released, problems arose because the record company forgot to print the number on the inside of the cassette and the songs on the cassette didn't match the track listing on the cover. There was a difference because the cassette had a new logo but the cassette cover still had the original logo and the band didn't like the original design of the buffalo head symbol. The album was released for 1 week and the entire amount was refunded.

After taking it back from the customer, the album cover was changed to a city drawing that is still used today, the buffalo head symbol was removed a new logo was printed and the title on the cover was titled "Khi-Mao".When this album was re-released, the songs 'ลุงขี้เมา' (Drunken uncle) and 'หนุ่มสุพรรณ' (Noom Su Pan) were played by radio programs and were soon banned from the radio by the station commander, Overall sales of this album are considered very low. Because the music trends of teenagers at that time were mostly pop songs.

In 2003, the album was re-released and digitally enhanced by Warner Music Thailand.

Stereotypes
In Thai culture, "Khi-Mao" (ขี้เมา), or drunkenness, is often associated with negative stereotypes, shaping how visibly intoxicated individuals are perceived. These stereotypes link excessive alcohol consumption to irresponsible behavior, a lack of self-control, and disruptions in public spaces, leading to social stigma and judgments. This section explores the challenges and stigmatization faced by those affected by "Khi-Mao," emphasizing the need for sensitivity due to the complexity of these perceptions within Thailand's cultural context.

Additionally, "Khi-Mao" in Thailand's cultural landscape encompasses both negative stereotypes and positive perceptions. While it's connected to revelry, it also invokes positive images of celebration, social bonding, and relaxation. This section delves into the multifaceted nature of "Khi-Mao," highlighting positive aspects such as fostering communal bonds during festivals and providing moments of relaxation among friends. These positive perceptions coexist with the challenges associated with alcohol consumption, contributing to the nuanced attitudes towards "Khi-Mao" in Thai society.

Impact
The release of Carabao's debut album, "Khi-Mao (ขี้เมา)," left a lasting impact on Thai music, notably for its infusion of folk songs inspired by international hits. With influences from renowned bands like Crossby, Stills, Nash & Young, the album showcased a unique blend of Thai and international music styles, solidifying Carabao's reputation for musical versatility. The innovative adaptation of C.C.R.'s "Wrote A Song For Everyone" into Thai as "เวร" further underscored the band's creative exploration.

Criticisms
Despite its musical innovation, the album faced challenges in achieving widespread commercial success. The prevailing musical trends of the time, which favored city pop and string combos, posed a hurdle for the folk genre introduced by Carabao. Additionally, some tracks, notably "ลุงขี้เมา," encountered radio bans on stations like PTT, limiting their exposure and impact. The younger audience, gravitating towards different musical preferences, contributed to the album's struggle in gaining popularity within its release period.

Citation
1. อัลบั้ม ขี้เมา (meemodel.com). Retrieved 8 October 2023.

2. ย้อนอดีตการก่อเกิดตำนานเพลงเพื่อชีวิต. Retrieved 8 October 2023.

3. 29-5400-14.pdf (mahidol.ac.th). Retrieved 8 October 2023.

4. Examining How Presumed Media Influence Affects Social Norms and Adolescents' Attitudes and Drinking Behavior Intentions in Rural Thailand: Journal of Health Communication: Vol 19, No 3 (tandfonline.com). Retrieved 8 October 2023.

5.Alcohol and social behavior I: The psychology of drunken excess.Retrieved 13 November 2023.

6.Carabao. Retrieved 18 November 2023.

7.ขี้เมา. Retrieved 18 November 2023.