User:Kandgco/Sandbox

Business bookmarking is an online method of storing, organizing, searching, managing and sharing subject or industry-specific information. Adopting the metadata approach characteristic of social bookmarking, business bookmarking caters to a targeted, niche audience and is a method by which information can be housed and proliferated throughout the Internet. In contrast to social bookmarking sites, which cater to users of various backgrounds and intentions, business bookmarking sites tend to exist for specific industries, rather than for an entire community of various business practitioners.

Business bookmarking’s popularity parallels the growth of content marketing and the idea of businesses sharing educational content with potential buyers and customers.

Method
A business bookmarking site’s visitors are invited to join the online community built around the given topic. Registering with the site allows visitors to upload articles and other relevant information to the site; assign tags to their articles (to distinguish articles from other available information and allow for narrowed searches); comment on existing articles; import, export and email bookmarks, and, often, promote the article throughout the Internet via other bookmarking sites such as StumbleUpon and Digg.

Because business bookmarking is conducted online, users can access their bookmarks from anywhere in the world.

Ideology
The business bookmarking platform caters to the idea that empowering current and potential customers with relevant material will perpetuate sales and customer loyalty.