User:Kanhu89/sandbox

CraftOIndia is an Indian e-commerce portal that sells ethnic apparel, food, footwear, fashion accessories,beauty products, handcrafted home accessories and other ethnic fashion and lifestyle products. The company is headquartered in Mumbai, Maharashtra.

Overview
CraftOIndia.com uses an online retail model by aggregating artisans, designers and retailers from all over India onto a single platform and connects local artisans and designers directly to global customers.[5][6]

The model focuses on removing middlemen, increasing the livelihood of local artisans and designers, helping them create/promote their brand, and preserve the Indian culture, traditions and values. The startup claims to have over 25,000 artisans and designers selling over 4 million products. At present, CraftOIndia charges a 20% commission on each transaction excluding service tax.

Partners
CraftOIndia has tied up with the Ministries, Government of India, for e-marketing of handloom products from small weavers, artists, manufacturers, small town local markets from across India.

Marketing
CraftOIndia does not believe in marketing with big celebrities campaign as it incurrs additional costs to the buyers.