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S. L. V. Moorthy
'' S. L. V. Moorthy, Entrepreneur, Marketing Expert, Management Consultant, Trainer, Speaker,Writer – Moorthy has many facets. Only a very few are endowed both with oratorical and writing skills and that too with equal felicity in English and Tamil. Moorthy is one among them.''

Family
Moorthy was born in Oluginasery, a suburb of Nagercoil town in Kanyakumari District. His father Subramania Iyer was a post master and his mother Bhagavathy, a home-maker.

Education
Moorthy did his schooling at Sethu Lakshmi Bai High School, Nagercoil. He always topped his class. Moorthy finished SSLC, securing the highest marks in Kanyakumari District. He was denied admission to college, as he was only 14 years old and the statutory minimum was 14 years 6 months.

This forced sabbatical was a blessing in disguise. Moorthy took up his first job at the age of 14! His employer, Jegaselvan & Company are publishers of text-books. The job was to handle the despatch during the two months of school-opening season.

After this stint, Moorthy spent all his waking time in the local libraries, devouring all the books and magazines he could lay his hands on. Moorthy joined Hindu College for his Pre-University. He topped the District. The next step was B.Sc Physics at the Scott Christian College, Nagercoil. He passed out with outstanding honours – first class in Physics, and ranks in the Madras University - 6th in Tamil and 7th in English. During his B.Sc days Moorthy literally won all the essay and elocution contests in English and Tamil.

In 1964 Moorthy joined the Madras Institute of Technology, Chennai. He majored in Instrument Technology. He won various prizes in intra and inter-collegiate oratorical, essay and quiz contests. But, the decisive factor was the development of organizational skills. Moorthy organized many functions and got the opportunity to intreract with celebrities from diverse walks of life

Moorthy realized that his core competence was organization and communication skills and he could not optimize these in an engineering career. He studied the various alternatives and decided to do his MBA from the Indian Institute of Management, Ahmedabad. He majored in Marketing. Moorthy recognizes that the two years at IIMA were decisive in shaping his life. More than imparting a deep understanding of business, the course helped him evolve. It honed his skills of analysis, decision-making and people-management. Career

Thorough campus-placement, Moorthy joined Grindwell Norton Limited, the leading abrasives manufacturing company. He was the Marketing Officer at the company’s head office at Mumbai. In 1973, Grindwell opened their Silicon Carbide manufacturing plant at Bengaluru and Moorthy moved in as the Sales Manager, heading the total domestic and overseas marketing. Under his stewardship, Grindwell won the coveted India govt. award for excellence in exports.

Entrepreneurship
Moorthy’s entrepreneurship dates back to his age of 10 years. During summer holidays, he used to buy groundnut candies in lots of 24 and sell them in single piece lots.

At IIMA, Moorthy released the MGR Block-buster Anbe Vaa at an Ahmedabad theatre for a morning show. Impressed by this effort, during his second year at IIMA, his Professor G.R. Kulkarni, got for Moorthy the agency from a comptometer manufacturer.

Bitten by entrepreneurial bug, Moorthy resigned from Grindwell in 1977 and started his venture Moorthy Marketing Associates (MMA). The company is the Indian agent for many reputed industrial goods manufacturers from Japan, Europe and the US. MMA is also involved in management consultancy. The company imparts training and has shaped over 100 managers in marketing strategy, inter-personal skills and communication.

Speaker / Trainer
Moorthy’s English and Tamil oratory has echoed in the corridors of many Rotary Club forums, Business Schools, Seminars and Workshops. A few of the areas most commonly covered by Moorthy are:

•	Advertising •	Communication •	Crisis Management •	Evolution of Management •	Inter-personal Skills •	Leadership •	Marketing Strategy •	Motivation •	Self-improvement

Writer - Articles
Moorthy writes with equal felicity in Tamil and English.

Moorthy’s first story appeared in the Tamil magazine “Then Oli”. He was just 14 then. Since then, more than 50 of his short stories have appeared in publications like “Alibaba”, “Ambalam”, “Bhakthi Vikatan”, “Dheepam”, “Dhinmani Kathir”, “Gokulam”, “Griha Shobha”, “Idhayam Pesukirathu”, “Kadhal”, “Kanaiyazhi”, “Kungumam”, “Mangai”, “Naanayam Vikatan”, “Paappa Malar”, “Ramakrishna Vijayam”, “Ranjani”, “Tamil Paper”, “Thanga Mangai”and “Uma”.

Over a hundred of Moorthy’s English writings have appeared in publications like - AIMO News, Business Asia ( Hong Kong), Business India, Business Line, Capital, Deccan Herald, Economic Times, Export ( USA), Gym Mag, Himmat, Industrial Times, Industrial World (USA), Insight ( Hong Kong), Lasergram, My Magazine of India, Purchase, New Delhi, Sonogram, Span, Youth Times and Westerly. During 1978 – 1980, Moorthy was associated with Business India as their Chennai correspondent.

During 1986 – 1993, Moorthy was the Editor of two medical journals – Lasergram and Sonogram.

During 1998 – 1999 Moorthy edited Westerly, the weekly magazine of the Rotary Club of Madras West. The magazine won the All India first prize among over 500 publications.

Writer - Books
Moorthy has 25 published books. The subjects handled by him with expertise include General Management, HR, Marketing, Strategy, Communication, Inerpersonal Skills, and Self-improvement. The list of his books are as below:

1	1980	Inside India* (Business Asia, Hong Kong) 2	2007	Vizhithidu, Ventidu (Ramakrishna Mutt) 3	2007	Vetrikku Vithidum Aasiriyargale! (Ramakrishna Mutt) 4	2007	Vetrikku Virainthidu (Ramakrishna Mutt) 5	2007	Hello, Ungalaithan Thedugirargal!(Kizhakku Pathipagam) 6	2007	Savaaley Samali	(Kizhakku Pathipagam) 7	2007	Andrew Grove (Kizhakku Pathipagam) 8	2007	Nammai Naamey Ariyalaamaa? (Kizhakku Pathipagam) 9	2007	Naan MBA Aaven (Kizhakku Pathipagam) 10	2008	Egipthiya Nagareekam (Kizhakku Pathipagam) 11	2008	Mayan Nagareekam (Kizhakku Pathipagam) 12	2008	Nagareengal (Kizhakku Pathipagam) 13	2008	James Watt (Kizhakku Pathipagam) 14	2008	Subramanian Chandrasekar (Kizhakku Pathipagam) 15	2008	BPO (Kizhakku Pathipagam) 16	2008	Thozhil Munaivor Kaiyedu (Kizhakku Pathipagam) 17	2009	James Watt* (New Horizon Media) 18	2009	IIM (Kizhakku Pathipagam) 19	2009	Interview Tips (Kizhakku Pathipagam) 20	2009	Wal Mart (Kizhakku Pathipagam) 21	2009	Marketing Yuthangal (Kizhakku Pathipagam) 22	2009	e – Commerce (Kizhakku Pathipagam) 23	2009	BPO (Abridged)(Kizhakku Pathipagam) 24	2010	Dear Mr. Businessman (Vikatan Prasuram) 25	2011	Irandam Apple (Vikatan Prasuram) 26.    2012    Japan (Kizhakku Pathipagam) 27.    2013    Vilambara Ulagam (Vikatan Prasuram)


 * in English. The rest are in Tamil.

Writer - Serials
Moorthy had three serials published in Naanayam Vikatan,  the prestigious Tamil   magazine – Dear Mr. Businessman, Goodbye Steve and Moontezhuthu Manthiram – MBA.

Social Activities
During 1981 – 1996, Moorthy was an active member of the Rotary Club of Madras West. He was the driving force behind 365 Plus, a program that empowered 110 under-privileged men and women with employable skills.

General
Moorthy lives in Chennai.