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Wiidii is a French company specialised in customer experience, and created by its current CEO Cédric Dumas in Bordeaux in June 2014. Marketed on a BtoBtoC basis, the company has developed client loyalty applications as white-label products which they offer to major groups.

History
Cédric Dumas, who was at the time head of a concierge service called Rêvexo-C, he says he had the idea in 2014. He wanted to make a “digital companion” which made the concierge experience accessible to everybody. Wiidii was founded that same year in Bordeaux, where its headquarters are still located.

For a year, he visited many Artificial Intelligence research centres to familiarise himself with the IT, the sector and what was involved in creating it, with the goal of building a specialised team to create the first prototype of the application. At the same time, the study of the big player in the industry (Google, Microsoft, and Apple) lead the company to combine “the best from the worlds of machine learning and human insight” to develop its product.

In 2016, after several pilots for groups from different sectors (hotel, air travel, banking, and the auto industry), the start-up signed its first contracts in September with Bordeaux city, Zodiac Nautic and Transavia. In 2015, it won the Palme du tourisme Numérique 2015 awarded by Atout France and the le Prix Innovation des Aquitains the following year which singles out high-performing companies in each department in Aquitaine.

2017 was the start of Wiidii’s international roll-out with the signing of a contract with Axa Partners. This strategic partnership linked the start-up’s expertise in personal assistance the AXA’s global network of partners to offer an innovative digital solution. In addition to this collaboration, Wiidii took part in the Consumer Electronics Show (CES) in Las Vegas for the first time. The event gave the company a visibility which allowed it to make multiple international and French contacts before launching new pilot programmes on a large scale the following year. In France, it signed with Caisse d'Epargne Côte d'Azur with the goal of extending its service nationally. €800,000 was raised, allowing for support of its growth and to continue to equip itself with the best technological tools to allow it to make breakthroughs in the development of its product.

2018 four years after its foundation, Wiidii equipped itself with new technology thanks to a new round of fund raising of €2.5 million. The company started major work in respect to its research and development, and especially Machine Learning, to improve its technology and benefit from the the advantages of an AI neuron network (for example with predictive features).

With the objective of conquering the international market and strengthening the management of its 24/7 service, Wiidii opened two offices in Montreal, and Barcelona. That same year, the company took part in major events to get more visibility and to continue to build their contact list. Starting with the CES 2018, which had already sped up the opportunities for meetings with clients and investors after their first participation in 2017, to the point that the company "no longer carries out commercial prospection".

Simultaneously in 2017 and 2018, Wiidii took part in the Mobile World Congress in Barcelona (and was the only French start-up picked for the 4YFN Awards), the WebSummit in Lisbon  and VivaTechnology in Paris.

2019 was a period of exponential development for the French company, Wiidii opened new offices in Lille in the EuraTechnologies area to help its growth and create a customer service department, which also hosts a part of its technical team. The company continued its massive recruitment drive and moved its headquarters to the Euratlantique business district in Bordeaux. Wiidii also achieved its two-step Series A round of funding, which came to €3 million.

In 2020, and more specifically in the last quarter the prepared itself for the second part of its Series A fund raising to strengthen its growth in Europe, especially with the opening of offices in the UK, and development of the application’s customer experience.

An application to organise the daily lives of users
Available on Android and iOS, 24/7, in French and English, Wiidii developed a client loyalty product as a white label for major groups to allow them to create a daily link with their clients.