User:Karthago~enwiki/Sandbox

Ernst Primosch (* 4. Mai 1960 in Klagenfurt, Autsria) is a German manager and communications expert. He has become known abroad through, among other activities, lectureships and numerous published articles and papers on communications theory. A senior manager, he fills the role of Corporate Vice President and Head of Corporate Communications at Henkel AG & Co. KGaA. In this function he is responsible, inter alia, for Henkel’s worldwide communications activities covering 125 countries and for management of the Henkel corporate brand.

Professional career
Primosch started his career as a consulting engineer in Germany in 1980. Following brief studies in politics and theater sciences at Erlangen University, Germany, he moved to Vienna, where he read economics at the University of Economics and Business Administration (Wirtschaftsuniversität Wien). He graduated in 1990. One year before his graduation he joined Henkel Austria as a PR manager and three years later was appointed Head of Public Relations. Following spells in the USA, Asia and Germany, in 1997 Primosch was appointed Spokesman and Head of Corporate Communications at Henkel CEE which, from its Vienna headquarters, manages 25 Central and Eastern European countries. In 2001, Ernst Primosch took up his current appointment at Henkel’s headquarters in Düsseldorf, assuming responsibility for the management of Henkel’s global communications and corporate brand. In this role, Primosch developed the strategy for repositioning Henkel under its claim “A Brand like a Friend” and pioneered the company’s corporate brand communications policy – a concept which, like Henkel’s global communications per se, has garnered numerous accolades and awards.

In 2006, Primosch became the first manager from a German-speaking country to be appointed to the Board of Trustees of the US Institut for Public Relations. In 2007 he was appointed Chair of the Communications Committee of the VCI, Germany’s chemical industry association (Verband der Chemischen Industrie ). Prior to that, Primosch had been President of ViKOM, Austria’s association of communication professionals.

Publications and lectureships
Primosch is the author of numerous articles and essays. His latest book, co-authored and published in association with Arnd Florack and Martin Scarabis, is on the psychology of brand management (“Psychologie der Markenführung” – “Psychology of Brand Management”).

Honorary appointment In 2002, Primosch was appointed President of SFD’75, Düsseldorf’s largest sports club with some 3,300 members, where he also serves as a qualified diving instructor.