User:Karunesh20/Nexpod

Intorduction
NexPod®, compatible with Nespresso®, is a system of single use capsules, made of food grade plastic, to be filled in an easy and clean way for your Nespresso® coffee machine. The disposable NexPod® capsules let you to use your Nespresso® machine with the coffee or tea of your choice. You can fill them with the ground coffee of your choice. The capsules are easy to close with their cap and are inserted into the Nespresso® machine just like a normal Nespresso® capsule.

History
Two years ago the company had the idea of making alternative pods (capsules) for the Nespresso Machines. The idea came by observing what happened with the market of inkjet printers. HP, Epson, Lexmark and the other Inkjet producers had adopted the strategy to sell cheap machines which work only with proprietary cartridges, charging huge amounts of money for the cartridges, with very high margins.

Soon, many no name cartridge producers entered this market, selling low price cartridges.The company observed the market for single serve coffee and realized than the coffee producers were adopting the same strategy, with very good profits. So, the company thought, the market was just waiting for someone who would start making alternative pods for the coffee machines.

The company started to develop a product idea named Nexpod came out: A single use refillable Nespresso capsule. Nexpod did not choose the alternative of making filled capsules, because market has already full of alternative products. So came out the idea to let the customer fill the capsules, which does requires a bit more work from the customer, but which give him the choice to brew his own blend in the Nespresso Machine at low price. The NexPod company adopted than the slogan “Freedom of Espresso”, which is an allusion to the "freedom of expression", a fundamental human right cited in the universal declaration of human right. . The company always works on the improvement of our product to reach the best espresso quality. For the product development the company tested NexPod® capsules on all the available Nespresso machines. Product development is still going on and making the way to expand the product range. NexPod® came out in the onlinemarket on 8th of June 2009, on sales trough ebay and European online auction site Ricardo.ch.