User:Karzlhan/sandbox

"Memes"
Memes are pieces, representations, and behaviors pertaining to culture that are rapidly spread from person to person. They are typically shared via the internet in the form of photos, videos, text, etc and are characteristically remixed and redistributed by online users. The term was first coined by British ethologist Richard Dawkins in his bestselling 1976 book titled, The Selfish Gene in which the word was used to describe an idea, style, or behavior that spreads from person to person, however, the internet quickly reappropriated the word to encompass a variety of cultural products. Some scholars credit the global rise of memes to the way in which they harness the participatory nature of the internet, and in turn, change consumers into producers. The mass dissemination of memes also gives them the distinct ability to frame and reframe events, which provides them with a means to steer politics, actions, and ideologies around the world.