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Overview
Social judgment theory arose from Egon Brunswik's probabilistic functionalist psychology and his lens model, which are socio-psychological theories. It also comes from judgment theory. SJT is a theory that focuses on the internal processes of an individual's judgment with relation to a communicated message. The concept was intended to be an explanatory method designed to detail when persuasive messages are most likely to succeed.

The social judgement theory cannot only be applied directly in ones own life, it can also be taken to study various forms of human behavior such as Chau, Wong, Chow and Fung did in their article "Social judgment theory based model on opinion formation, polarization and evolution."