User:Katherineinnes/sandbox

Swimsuit competition

 * Everything in the article is relevant to the topic. The article was well organized and there were many subheadings that covered everything one would need to know about Swimsuit competitions. It also included many reference links so you could further your knowledge on anything the article says that interests you.


 * The information is all up to date, and was recently edited 2 months ago. They could add a section where they list which beauty pageants have had a swimwear competitions. They did briefly mentioned Miss America in the intro, but there are more beauty competitions out there that have swimsuit competitions, so they should talk about them. It would also be more beneficial if viewers could easily access the pages through a hyperlink. For example, when they do talk about Miss Teen, there is no link to the page to get more information.


 * The article is neutral. It does not take a stand on whether or not the writer is pro or against swimsuit competition, but just gives readers some knowledge.


 * The history of swimsuit competition was underrepresented in this page. There was only a few sentences about the history, when they could have talked more about how swimsuit competitions started, and how they were judged and why they became such a big part of beauty competitions. Also, for the types of swimsuit competitions, there was no real description, just a description of what the photo is. The writer could have explained more about the types. Also, the writer barely talked about Miss Teen and Children’s Bikini contest. When looking at the subject as a whole, they could have spent a little more time touching on these other types of swimsuit competitions. In comparison, Miss World was over represented, for the writer discussed it over multiple paragraphs.


 * The links all work, and the sources do support the claims made in the article. There could have been a few more links added, but the ones that were there worked.


 * On the talk page, there are not no real conversations going on behind the scenes of the article. The only thing going on in there is the writer letting us know that they updated something on the page.


 * It is apart of 3 WikiProjects: Beauty Pageants, Fashion, and Swimming. They are all rated C-class

Article Selection
Option 1:

MAC Cosmetics

We have a lot of background knowledge on this topic, and have noticed a lot of missing information throughout the article we can add on. There are a few sources we can reference that relate to the missing areas. The article’s content is relevant to the topic of MAC Cosmetics, it is just missing a lot of information. It had a neutral standpoint and it was filled with reliable citations.

Option 2:

Anastasia Beverly Hills

There was limited information on the page, so we have room to build on and add more information. Again, we are able to find sources to help support information based on this topic. This article only had one reliable citation, and there was not enough information for it to have a bias. The information that was there is relevant to the topic of Anastasia Beverly Hills.

Option 3:

Microblading

There already is a lot of information about the topic, therefore making it a harder option to talk about. The information on the article was neutral, and all relevant to microblading. There were a lot of citations from reliable places.

Option 4:

Morphe

There is no page for this cosmetic brand. There is a lot to talk about, including new store that are open, collaborations, brand history and more. We would be able to create a page that has relevant information about the topic, and write it from a neutral standpoint. There are reliable sources we can use to add citations to our work.

Notes for Wiki Contribution
"During his time as a photographer and makeup artist, co-founder Frank Toskan realized the lack of suitable colours and textures needed to maximize performance and result of makeup for these industries. Further, he realized how limited conventional products in the cosmetic industry were to responding to the needs of the modern woman. For the first time ethnicity in makeup was addressed. Toskan began to craft a niche market in the world of makeup. Family joined forces including brother-in-law and chemist Victor Casale."

The Franks created the brand that was “by makeup artists for makeup artist.” They were also were known for creating many vivid and rich colours, for every skin tone, focusing on darker skin tones.

"MAC very quickly cultivated a following in both the fashion and the retail markets," and was responsible for creating many trends.

MAC has had many celebrities be the face of Viva Glam allowing them to collaborate on limited edition lip glosses and lipsticks which supports the Mac AIDS Fund. Every year MAC selects a new spokesperson for Viva Glam. The very first spokesperson for Viva Glam was famous drag queen RuPaul. CITE4. RuPaul’s Viva Glam lipstick was the first product MAC Cosmetics advertised. CITE1. MAC Cosmetics is focusing on trying to prevent HIV/AIDS by focusing on the connection between HIV/AIDS and gender inequality. CITE2.

Fun Facts: MAC Cosmetics has the highest lipstick sales of any non-drugstore brand. CITE3 A makeup artist used almost all MAC products on Natalie Portman in the movie Black Swan. CITE3 MAC Cosmetics supports all makeup artists worldwide by offering a ‘Pro-Card’ to receive a 30-40% discount on all MAC products online and in-store. CITE3

Viva Glam Ambassadors- The first ever Viva Glam Ambassador was drag queen RuPaul. A full list of Viva Glam ambassadors include: KD Lang Mary J. Blige Lil’Kim Sir Elton John(two campaigns) Mary J. Blige (three campaigns) Shirely Manson (two campaigns) Christina Aguilera Pamela Anderson (two campaigns) Eve (two campaigns) Fergie (two campaigns) Cyndi Lauper Lady Gaga (two campaigns) Ricki Martin Nicki Minaj (two campaigns) Miley Cyrus (two campaigns) Ariana Grande Sia

SELENA- Her posthumous collaboration with MAC Cosmetics became the best-selling celebrity collection in the cosmetics history.

SIA- In January 2018, MAC Cosmetics released their collaboration with SIA on her very own limited edition matte red lipstick for their VIVA GLAM campaign, which is available both online and in stores. All of the proceeds earned from the lipstick go to the Mac AIDS Fund which goes directly to helping those affected by HIV and AIDS.

Background Anastasia Beverly Hills (ABH) was created in 1997 by Anastasia Soare. ABH is one of the fastest growing cosmetic brands in the industry. The brand became so well known for its popular and innovative eyebrow products and for starting an eyebrow revolution in the beauty industry. Anastasia did this by introducing a new brow-shaping service to customers, focusing on the "golden ratio", [1] that has never been done before. The president of ABH is Anastasia's daughter, Claudia Soare, also known as Norvina. Claudia leads marketing and day to day operations for ABH. Claudia is credited for allowing ABH to grow and become so well known in the cosmetic industry. Claudia also focuses on advertising through social media, allowing her to reach out to consumers first hand. Their products get tested by millions of followers and influencers worldwide. Claudia wants to be the first contact of communication, and achieves this through social media; specifically on the brand's Instagram account which currently has over 18 million followers. [2]

Controversy It has not always been smooth sailing for ABH. In July of 2017, ABH released a new eyeshadow palette named Subculture. After it being sent out to many influencers in PR packages, ABH received a lot of lashback on the quality of the palette. The complaints the brand received about this product included the shadows not being pressed hard enough, so there was a lot of fallout and the colours did not blend properly. Claudia took to her twitter account (with 160K followers), and thanked everyone for the feedback, both good and bad. She even agreed with people, saying that the shadows were not pressed properly and seemed different than previous palette formulas. Later, Anastasia went on her Snapchat account to personally apologize to all those who had purchased the palette, and that they tried to make it the best that they could. Everyone was just shocked that this palette did not live up to the amazing standards of all their other products.

Best Selling Products: ABH has many amazing products, and are best known for their brow products. Some of their best selling products include; Brow Wiz- Very thin brow pencil that comes in 10 different colours to give a more natural looking brow. Comes with a spoolie brush on the other side. Dipbrow Pomade- Waterproof, best used with an angle brush, gives a more structured, defined brow Brow Powder Duo- In between the Brow Wiz and the Dipbrow Pomade, compliments natural brow tones Highlighting Duo Pencil- Has a matte or shimming end, to highlight under the brow on the brow bone Contour Kit- Makes contouring the face easy Cream Contour Kit- Easy to use and easy to blend Glow Kit- To complement the contour kits, this has 4 metallic shades to highlight your face Brow Gel- Holds your brows in place without making them feel glued

Best-Selling Products[edit source] ABH has many amazing products, and are best known for their brow products. Some of their best selling products include;

Brow Wiz- Very thin brow pencil that comes in 10 different colours to give a more natural looking brow. Comes with a spoolie brush on the other side.

Dipbrow Pomade- Waterproof, best used with an angle brush, gives a more structured, defined brow

Brow Powder Duo- In between the Brow Wiz and the Dipbrow Pomade, compliments natural brow tones

Highlighting Duo Pencil- Has a matte or shimming end, to highlight under the brow on the brow bone

Contour Kit- Makes contouring the face easy

Cream Contour Kit- Easy to use and easy to blend

Glow Kit- To complement the contour kits, this has 4 metallic shades to highlight your face

Brow Gel- Holds your brows in place without making them feel glued [3]

Collaborations Over the years, ABH has collaborated with very few well-known beauty influencers to create and promote new products.

Makeup by Mario

In September 2016, ABH collaborated with Makeup by Mario to create a master eyeshadow palette. The palette sold out on the ABH website within the first 24 hours, and relaunched 2 months later at Sephora and Ulta Beauty. The palette was announced through Kim Kardashian’s Snapchat, and Mario even named 2 of the eyeshadows after her. Mario has been Kim's make-up artist for many years.

Nicole Guerriero

In March 2017, ABH collaborated with beauty influencer Nicole Guerriero to create a glow kit containing 6 highlighters. ABH rarely does collaborations, so many fans were excited with the announcement of this one. Nicole and ABH both promoted the new launch predominantly on Instagram.

AmRezy

In February 2018, ABH collaborated with influencer AmRezy to create an individual highlighter. The highlight/illuminator is very sparkly and gives a “blinding” gold finish. It has a unique wave pattern in it and the packaging is gorgeous. It is suitable for all skin types, meaning that everyone could love this new product.

Katherineinnes (talk) 01:20, 9 November 2018 (UTC)