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Simone Collins is the co-author of The Pragmatist Guide Series which includes five individually published books. She co-authored the books with her husband, Malcolm Collins. The two founded and sold the website ArtCorgi after getting her MBA at Stanford University.

Simone and her husband are advocates of natalism and have used embryo screening due to previous health issues with her mother. They have been the subject of some viral publicity as a result of their beliefs and use of embryo screening, a viral meme titled The Elite Couple Breeding to Save Mankind has circulated across the internet.

With her husband, they run a luxury travel company called TravelMax, have launched pronatalist.org and are in the process of launching a school called The Collins School for the Gifted which is set to open in 2024.

Books

 * The Pragmatist's Guide to Life: A Guide to Creating Your Own Answers to Life's Biggest Questions, 2018
 * The Pragmatist's Guide to Sexuality: What Turns People On, Why, and What That Tells Us about Our Species, 2020
 * The Pragmatist's Guide to Relationships: Ruthlessly Optimized Strategies for Dating, Sex, and Marriage, 2021
 * The Pragmatist's Guide to Crafting Religion: A Playbook for Sculpting Cultures that Overcome Demographic Collapse & Facilitate Long-term Human Flourishing, 2023
 * The Pragmatist's Guide to Governance: From High School Cliques to Boards, Family Offices, and Nations: a Guide to Optimizing Governance Models, 2023