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GIANNI VERSACE
Gianni Versace ( 2 December 1946- 15 July 1997) was a famour Italian Fashio Designer. He was also the founder of the fashion house 'VERSACE' an international fashion house that produces accessories, fragrances, make-up, home furnishings, and clothes. He also designed costumes for theatre and films. As a friend of Eric Clapton, Diana, Princess of Wales, Naomi Campbell, Duran Duran, Madonna, Elton John, Cher, Sting, and many other celebrities, he was one of the first designers to link fashion to the music world. He and his partner Antonio D'Amico were regulars on the international party scene.

On 15 July 1997, Versace was murdered outside his home at the age of 50..Giovanni Maria Versace was born in the city of Reggio Calabria, Italy on 2 December 1946, and grew up with his elder brother Santo Versace and younger sister Donatella Versace, along with their father and dressmaker mother, Francesca. An older sister, Tina, died at age 12 due to an improperly treated tetanus infection.

Versace was strongly influenced by ancient Greek history, which dominates the historical landscape of his birthplace. He attended Liceo Classico Tommaso Campanella, where he studied Latin and ancient Greek, without completing the course. He was also influenced by Andy Warhol.

Versace began his apprenticeship at a young age, at his mother's sewing business, which employed up to a dozen seamstresses. He became interested in architecture before moving to Milan at the age of 26 to work in fashion design.

In 1973, he became the designer of "Byblos", a successful Genny's youthful line, and in 1977, he designed Complice, another, more experimental, line for Genny. A few years later, encouraged by his success, Versace presented his first signature collection for women at the Palazzo della Permanente Art Museum of Milan. His first fashion show followed in September of the same year. His first boutique was opened in Milan's Via della Spiga in 1978.

Fashion empire[edit]
After opening his Milan boutique in 1978, Versace quickly became a sensation on the international fashion scene. His designs employed vivid colors, bold prints, and sexy cuts, which were a refreshing contrast to the prevailing taste for muted colors and simplicity. His aesthetic "combined luxurious classicism with overt sexuality", attracting much criticism in addition to praise. He is quoted as saying, "I don't believe in good taste", which was reflected in his "brazen defiance of the rules of fashion." A saying became current referencing Versace's famous rivalry with Giorgio Armani: "Armani dresses the wife, Versace dresses the mistress."

attribution: Gianni Versace From 1978, Versace built the company with the support of his family, employing his sister Donatella as Vice President and his brother Santo as President of the company.Donatella's purview extended to creative oversight, where she acted as a key consultant to Versace. Gianni would also come to employ Donatella's husband, Paul Beck, as menswear director.

Among Versace's most famous innovations was his 1982 invention of a type of super-light chainmail called 'Oroton', which became a signature material in his outfits. His suits were inspired more by his experience in female tailoring, departing from masculine Savile Row models by crafting suits which accentuated the male form and "insisted on men as sex objects."

Versace was very proud of his southern Italian heritage and infused his designs with motifs inspired by historical fashion and art movements, especially Graeco-Roman art. This is evident in the company's logo, the Medusa Head, and reoccurring motifs like the Greek key. He also allowed his love for contemporary art to inspire his work, creating graphic prints based on the art of Roy Lichtenstein and Andy Warhol.

In 1982, Versace expanded the business into jewelry and houseware, designing luxury furnishings, china, and textiles for the home. He was unusual in retaining complete creative control over all aspects of his company. In 1989, the firm expanded into haute couture with the launch of Atelier Versace. Versace became known for employing celebrities in his marketing campaigns and seating them in the front rows of his fashion shows, the first to do so. He is also credited with inventing the supermodel vogue of the 1990s, by discovering and featuring major supermodels like Naomi Campbell, Christy Turlington, and Linda Evangelista, all of whom he featured both on the runway and in his ad campaigns.

At the time of his death, Versace's empire was valued at $807 million and included 130 boutiques across the world.