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Carrefour market Label'vie (formerly Label'vie) is a Moroccan retail brand belonging to the group Carrefour.

History
Founded in 1985, Hyper S.A. opened its first point of sale a year later in Rabat (on the Zaers road), later expanding on the Casablanca-Rabat axis with new outlets. In 2001, all of the supermarkets were renamed Label'vie which is the trade name of the company.

In 2008, the company was floated on the Casablanca Stock Exchange and changed its legal name to Label'Vie S.A.. On February 6, 2009, Label'Vie signed an exclusive franchise agreement for Morocco with French retail giant Carrefour in order to use its logo in these future hypermarkets. Carrefour made a double choice in this period: it left Algeria, breaking the partnership agreement linking it for three years with the Algerian group Arcofina, and set up this new partnership in order to establish itself in Morocco. On November 20, 2010, the group bought the large retailer Metro Maroc for 1.2 billion dirhams.

Throughout 2011, Label'Vie supermarkets gradually became Carrefour Market Label'Vie.

In 2012, the group Label'Vie announced another change of brand, to Atacadão, for three Metro points of sale (Fez, Tangier and Oujda) transforming them to the "Hyper Cash" format. This operation followed on from an initial change in the Carrefour Maxi Casablanca Ain Sebaa point of sale (on March 15, 2012).

In May 2014, Label'Vie opened the 40th Carrefour Market supermarket, in Marrakech, and the 4th hypermarket, in Oujda. In December 2014, the group extended its activity to the province of Berkane by opening its 45th Carrefour Market, with an area of 3,500 m² (38,000 square feet).

In 2016, Carrefour Label'Vie announced the opening of 'Premium' supermarkets in Morocco in Carrefour Market Vélodrome and Zaers, respectively in Casablanca and Rabat. The group has partnered with Schweitzer to set up this project.

List of Carrefour hypermarkets
• Open

• Hyper Salé (2009 - 5500 m2)

• Hyper Marrakech (2010 - 5500 m2) (Al Mazar)

• Hyper Fès (2013) - 6000 m2 (Borj Fez Mall) -

• Hyper Oujda (2014) - 3800 m2

• Hyper Marrakech (2014 - 3800 m2) (Targa)

• Hyper Casablanca - Sidi Maârouf (2015 - 8000 m2) (former Metro)

• Hyper Tanger - ( juin 2016) - 5200 m2 (Socco Alto Mall )

• Planned

• Hyper Agadir - (2017)

• Hyper Nador - Route de Selouane (2015 )

• Hyper Meknès - (2017) - (Global Golden Mall)

• hyper Laayoune (2016)

• Hyper Tetouan (2017)

List of Carrefour Market supermarkets
• Open

• Casablanca (10) : La résistance, Aïn Sebaâ, Val Fleury, Romandie, Yacoub El Mansour, Vélodrome, Anfa, Taddart, Maârif, Sidi Othmane, Abdelmoumen, Bourgogne

• Rabat (6) : Shem's, Hassan, Médina, Riad, Zaërs, Al Manal, Souissi

• Meknès (3) : Plaisance, Stade d'Honneur, Moulay Smail

• Mohammédia (2) : Kasba, Alia

• Agadir (2) : Hassan 1er, Talborjt

• Kénitra (2)

• Fès (2)

• Marrakech (3): La Fontaine, Carré Eden, Menara Mall

• Témara (1)

• Salé (1)

• Safi (1)

• El Jadida (1)

• Sidi Slimane (1)

• Settat (1)

• Khemisset (1)

• Béni Mellal (1)

• Khénifra (1)

• Berkane (1)

• Essaouira (1)

• (Tanger) (2) Ibn Batouta, Iberia

• Planned

• Marrakesh (1)

• Oujda (1)

• Larache

• meknes

• tanger

• kenitra

List of Atacadão Maroc hypermarkets
• Open

• Hyper Casablanca - Ain Sebaâ (6500 m2)

• Hyper Fès

• Hyper Tanger

• Hyper Oujda

• Hyper Casablanca - Sidi Maârouf (transformé en Hyper Carrefour en 2015)

• Hyper Salé

• Hyper Agadir

• Hyper Marrakech

• Hyper Fquih Ben Salah

• Hyper Sidi Kacem (3200 m2)

• Hyper Taza (3500 m2)

• Hyper Meknès (4200 m2)

• Planned

• Hyper Essaouira

• Hyper Khouribga