User:Keith Newman/sandbox/Gene Pierson

Gene Pierson is an Australian recording artist, music publisher and promoter who had a successful solo recording career in Australia and New Zealand in the 1960s and 70s.

Biography
Gene Pierson was born Giancarlo Salvestrin (29 April 1946) in Cavaso del Tomba (a small Italian village near Venice). In 1949 his father, Ernesto, migrated to Australia and in January 1950, at the age of four, Pierson and his mother followed, settling in Griffith.

Early career
In 1963 Pierson, under the stage name Gene Chandler, won a talent quest at Skelseys Hotel in the western suburbs of Sydney, which was the beginning of his career in the entertainment business. He was given a regular solo spot at the hotel, where he was approached by guitarist Graham Ford to become the fifth member of Western Suburbs band, The Inturns.

The Inturns were subsequently managed by Eileen Harrigan, the wife of John Harrigan, who owned Surf City in Kings Cross who managed a number of leading 'beat' bands in Sydney. Following which The Inturns supported a number of popular acts, including Billy Thorpe & The Aztecs and Ray Brown & The Whispers as well as headlining at Suzi Wong’s The Beach House and Stagecoach venues.

Pierson was then offered a six month resident spot at The Bowl nightclub in Pitt Street, Sydney.

In December 1965 Pierson received news that his father, Ernesto, had a brain tumour and that he had been conscripted into the army to serve in Vietnam. He was due to report to Duntroon military base within days but following advice from The La De Das guitarist Kevin Borich he travelled to New Zealand, which had no passport requirement therefore enabling him to avoid his army conscription.

Running low on cash in Auckland, he bluffed his way into the Galaxie nightclub, saying he was a top performer from Sydney and would do a guest spot for free entry. In the audience was Eldred Stebbing who managed and recorded Ray Columbus, Max Merritt & The Meteors and the La De Das on his Zodiac label.

Stebbing was impressed and ended up managing Pierson encouraging him to change his stage name as there was already a US singer named Gene Chandler (aka 'Duke of Earl'). The story is that Stebbing spotted a poster for Pearson's Soap over the singer’s shoulder and both agreed with a change in spelling to Pierson. After signing with Stebbing's Zodiac label, temporary accommodation was arranged and Salvestrin (now Pierson) had a regular gig and income. He also appeared regularly with Wellington group, Cheshire Katt.

Pierson had success with a Bobby Hebb song, "Love, Love Love"/"Celeste", which become a number one hit on the Radio Hauraki charts in October 1967. This was followed by "You Got To Me"/"Rainy Day in June" which reached number two spot. This was first time anyone had done a cover version of a Neil Diamond song outside of the US - a medal commemorating this was later presented to Pierson by Diamond's manager. Both singles were also released in Australia on the Philips label. In 1968 Pierson released, "Toyland"/"Matchstick in a Whirlpool", which originally recorded by UK group Alan Bown Set featuring Robert Palmer on vocals, which was then followed later that year by "If You Only Loved Me"/"Just One Tender Look", neither of which had the same success as the earlier singles.

Pierson was featured in Playdate, Groove and a number of women’s magazines, alongside the British and American pop stars of the time. He was working four nights a week, regularly appearing on television and touring with artists including Tommy Adderley, Larrys Rebels, Shane, The Chicks, Simple Image and the La De Das.

In 1969 he switched labels to Festival Records releasing "Leaving On A Jet Plane"/"I Ain't No Miracle Worker" and in 1970 a cover of the Four Tops song "Reach Out"/"Oh Sweet Lord", which received airplay in Australia and became a minor chart success over there, reached No. 12 on the Sydney charts.

Returning to Australia
During the recording of an album with producer and blind keyboard player Claude Papesch, Gene Pierson learned of his father’s death and returned to Australia for the funeral.

He quickly leveraged his New Zealand success, signing with Festival Records and releasing a psychedelic make-over of the Four Tops song "Reach Out", backed by New Zealand’s Simple Image who were resident in Sydney at the time.

However, a long standing disagreement between radio stations and record labels put an end to the song's journey up the charts. Record companies were refusing to supply free new release records unless radio stations agreed to pay a new royalty, resulting in a six month radio ban on airplay for Australian and British recordings released by major labels.

As part of his contract Pierson released "See My Way"/"Teach Me How To Fly" on the Infinity label in 1970, followed in 1971 by "Story"/"Bye Bye Love" and "Come On In"/"The Only Living Boy In New York". He then ended his contract with Festival and went on to co-host the nationwide weekly pop gossip programme the Today Show with Bruce Webster and Patty Lovell, which led to the first video music TV show on Channel 7 called Sounds.

In 1970 Pierson, the roving reporter, covered Elton John's first concert at the Troubador in Los Angeles, interviewed Tina Turner, and promoted his version of "The Only Living Boy in New York", taking guest spots on the casino circuit in Los Angeles and San Francisco and appearing on Metro Media TV.

Record production
Pierson soon discovered there was an upside to the 1970 music ban that so harshly impacted local artists recording their own material. Australian acts could still cover versions of British hits that might otherwise be ignored.

To capitalise on that loophole he formed Chart Records which released a number of songs, including a cover by Sydney band, Autumn of Christie's "Yellow River", and their collaboration with Dave Allenby of Edison Lighthouse's "She Works in A Woman’s Way", which both reached the top ten on the local music charts. Also achieving chart success was a re-release of his earlier single, "Love, Love, Love", which reached No. 38 on the Go-Set Australian National Charts in May 1970.

Concurrently Pierson became entertainment manager for John Harrigan’s Sydney Bistros, which operated the largest nightclubs in Australia including Whiskey Au Go Go, Chequers and Stagecoach in Sydney. He booked Sammy Davis Jr, Frank Sinatra, Shirley Bassey, Trini Lopez  and Dusty Springfield.

When interest in middle of the road artists began to recede, Pierson championed a move to bring rock ’n roll into the clubs. He stimulated the success of a new wave of bands including Lobby Loyde & the Coloured Balls, John Paul Young, Jeff St John, Blackfeather, Cold Chisel, Sebastian Hardie and  Chain. He established new groups at Chequers including Sherbet who soon moved from house band to main drawcard.

Giving AC/DC a leg up
His contacts in the music industry and his role in booking acts for various clubs saw Pierson having an enabling role in the career of Australian mega rockers AC/DC who were being promoted by one of Australia’s legendary roadies Ray Arnold and his partner Alan Kissack.

Pierson recalls the two men making regular overtures to get the band booked into Chequers nightclub, which he agreed to for a New Year's Eve gig in 1973. However, venue management had never heard such a loud band and refused to have them back. Pierson continued to take an interest booking them at various venues including the Bondi Lifesaver at Bondi Beach, which was a larger venue more suited to their volume and the audience they appealed to.

He eventually brokered a deal for Bon Scott from Fraternity to join AC/DC and was instrumental in getting Ted Albert of Albert Productions to listen to them and eventually sign them to Albert Music. Another essential connection was when Pierson introduced them to programme director of rock station 2SM, Rod Muir, who booked them for the station's school holiday concerts back at Chequers. Both those events helped launch AC/DC's career

Pierson managed Johnny O'Keefe for a time, running a series of sell out rock ‘n roll concerts at Paddington Town Hall which featured a range of guest artists including Ray Columbus, Johnny Devlin, Jade Hurley and Judy Stone.

Brokering career moves
During his time working with Sydney Bistros, Gene Pierson was introduced to American entrepreneur Don Arden, the father of Sharon Osbourne, who was at the time managing Electric Light Orchestra (ELO) and booking acts through Chequers nightclub. Ardern had heard the song Love and Other Bruises by Air Supply and wanted access to them. Pierson brokered a deal between Ardern and the band’s management resulting in the band heading to US where they had strong chart success.

Around this time Pierson reconnected with members of his former band The Inturns who had engaged guitarist Mario Millo (ex-The Click) as the band's keyboard player and changed their name to Sebastian Hardie. He managed the symphonic rock unit and booked them to tour Australia with Dutch progrockers Focus. This helped the band achieve national exposure and led to the recording of the band's successful debut album, Four Moments in August 1975.

During this period Pierson had a regular showbiz column in the Sunday Mirror called 'As It Is'.

Record label founder
Pierson established his own agency called Blue Heaven, booking top Australian bands around Sydney pubs and clubs. He then merged this with a new publishing operation run out of Kerry Packer’s Nine Network in Sydney. It was here that the Living Sound and Laser Records labels handled artists including Dark Tan, Geeza, Squeeze, Bobby Thomas, Trevor Knight, Julie Bower, Frankie Davidson, Australia and Southern Cross.

In the late-1970s he arranged a history making contract with established singer Judy Stone for concerts in Beijing resulting in strong record sales throughout mainland China. He also brokered a deal between INXS band manager Chris Murphy and Morrie Smith of RCA for international distribution.

Pierson produced and recorded all-girl group Peaches single, "Substitute", reached #4 in Sydney in 1978 on the Laser Records label.

Pierson purchased the rights for the Laser label and struck a distribution deal with Eldred Stebbing and Polygram Records. Pierson released the music of Th'Dudes and Hello Sailor in Australia through the Big Mouth label and launched their careers in Australia with an appearance at the opening of Sydney radio station 2WS.

Time for a laugh
Early in the 1980s Pierson, was inspired to delve into the relatively untapped comedy market after meeting Englishman Roy Nicolson in 1982, who was the songwriter for Toto Coelo's "I Eat Cannibals", which reached #4 on the Australian singles charts and #2 on the New Zealand singles charts.

Nicolson, had begun experimenting with animal sounds on an early computer and Pierson jokingly asked him if he could play "Paperback Writer" using dogs barking. He did and soon Pierson had commissioned him to create a parody album of popular Beatles songs with dogs plus a backing chorus of cows, sheep and chooks backed by top musicians. The result was the 1983 novelty album, Beatle Barkers, credited to The Woofers and Tweeters Ensemble, released on the Passport Records label and marketed by Demtel.

Pierson subsequently arranged for live recordings of Australian comedy acts at the Margaret St Comedy Store in Sydney in conjunction with Barry Wayne. The first series, Australia Laughs, featuring George Smilovitch, Rodney Rude, Vince Sorrenti, Keith Scott, Gary Who, Calvin De Grey and Graham Pugh, was released on video by Video Classics.

A Swag of Aussie Poems
He added another aspect of Australian culture to his catalogue with an ambitious recording of 53 of the best loved works of Australian prose and verses. The result was Out of the Bluegums – 150 Years of Australian Verse released in 1985. It features 31 narrators delivering an eclectic mix of folk ballads and bush poetry from the 1800s through to 20th century prose. The double CD, was digitally remastered and released on Pierson's Lifestyle Music label in January 2011 as A Swag of Aussie Poetry.

Topping the charts
Pierson produced two hit singles for singer Melissa Tkautz from the TV series E Street, released on his Laser Music label through Polygram. He had the single "Read My Lips" written for her by Roy Nicholson which became an Australian Recording Industry Association’s dance hit, reaching #1 on the ARIA singles charts, selling 800,000 copies. The follow-up single, "Sexy (Is The Word)", also written by Nicholson reached #3 on the Australian charts.

Pierson was also behind the group Rhapsody, whose song, "Cowboy Lover", reached #95 on the ARIA singles charts in January 1993.

World music opportunities
In 1995 Ladysmith Black Mambazo released their album Homeless in Australia on Pierson's Laser Music label in conjunction with distributor Dino Entertainment. The South African choral group rose to prominence after working with Paul Simon on his 1986 album, Graceland. Homeless went platinum, selling 80,000 copies after Pierson struck a deal with a national advertising company for one of the tracks, "Nomathemba", to be used in an advertisement for Nestlé's Nescafé Gold Blend.

In August 1996, following discussions with musician David Hudson, and his manager and wife, Cindy Hudson, Pierson formed the Indigenous Australia record label. The label specialises in Aboriginal, spoken word, world, ambient music and children's albums and has released over twenty albums for artists including Hudson, Tjapukai, Ash Dargan and guitarist Wayne Mcintosh, with over one million units sold globally.

Unfinished business
In 2001 he married Sharon, and together they opened East Bedarra Island Retreat on Bedarra Island and Misty Mountains Nature Retreat in Mount Bellenden Ker.

In November 2007 Pierson was invited to perform at the Wild Things beat band event in Auckland, where he sang alongside Ray Columbus, The Pleazers, Chants R & b, The Breakaways, and Peter Nelson & the Castaways and the Underdogs.

In August 2008 Pierson finally released his debut album, the 16-track compilation Spinning the Moments, which he had begun in 1968. A distribution deal was signed with Sony/BMG in Australia and EMI Music in New Zealand for the album.

In 2009, after 15 years with Indigenous Australia, Pierson merged the business into his Lifestyle Music Group making it easier to market the different styles of recording and artists he was working with and to expand into world music, sacred sounds, classical, poetry, ambient, jazz and health and lifestyle.

In its first year Lifestyle Music Group recorded 50 albums including mellow jazz café titles and ‘romance therapy’ where he re-mastered older love songs, mixed with relaxing ocean sounds in-between.

In 2010 Lifestyle signed Australia's Got Talent finalist Cam Henderson. Pierson produced Henderson's debut single, "Angel Without Wings" as well as the album of the same name for the 44-year old builder. The album, Angel Without Wings, reached No.29 on the Australian ARIA albums chart in October 2010.

In 2012 Pierson acquired the Peter Lik Publishing Group from renowned Australian photographer Peter Lik.

In June 2012 Pierson's Lifestyle Music label, distributed by Sony Music Entertainment, made music history by having the first Australian Dance Chart album "Don't Funk With Me" by Alston which peaked at No.16, spending seven weeks in the charts.

In February 2013 he re-mastered and re-released Norman May's Great Moments in Australian Sports.

Albums

 * Spinning the Moments - Indigenous Australia (IA11967D) (29 July, 2008)

Singles

 * "Love, Love, Love"/"Celeste" - Zodiac (Z45 1319) Philips (BF-350) (1966)
 * "You Got to Me"/"Rainy Day in June" - Zodiac (Z45 1330) Philips (BF-377) (June, 1967)
 * "Toyland"/"Matchstick in a Whirlpool" - Zodiac (Z45 1335) (1968)
 * "If You Only Loved Me"/"Just One Tender Look" - Zodiac (Z45 1339) (1968)
 * "I Ain't No Miracle Worker"/"Leaving On A Jet Plane" - Festival (FK-3161) (1969)
 * "Reach Out"/"Oh Sweet Love" - Festival (FK-3498) (February, 1970)
 * "See My Way"/"Teach Me How To Fly" - Infinity (INK 4121) (1970)
 * "Story"/"Bye Bye Love" - Festival (FK-4414) (1971)
 * "Come On In"/" The Only Living Boy In New York" - Festival (FK-4264) (1971)