User:Kekecole/Color psychology

Lead
How color influences individuals may differ depending on age, gender, and culture. For instance, heterosexual men tend to report that red outfits enhance female attractiveness, while heterosexual females deny any outfit color impacting that of men. (Suggested edit JJlemus, add where my edit would go) Many studies have been published in support of Color Psychology, including studies that have analyzed the effect of colors on mood, behavior, cognition, and mental processes.

Sports Performance
There are several different explanations for this effect. Red is used in stop signs and traffic lights which may associate the color with halting. (Removed unnecessary information to put into the sports section). (Made grammar changes) Red is also perceived as a strong and active color which may influence both the person wearing it and others ''perceiving it. An evolutionary psychology explanation is that red may signal health as opposed to anemic paleness, or indicate anger due to flushing instead of paleness due to fear. It has been argued that detecting flushing may have influenced the development of primate trichromate vision. Primate studies have found that some species evaluate rivals and possible mates depending on red color characteristics. Facial redness is associated with testosterone levels in humans, and male skin tends to be redder than female skin. '' (Paragraph moved to Use in Hospitals section because it aligns more with biology than sports.

A study on experienced players of first-person shooters found that those assigned to wear red instead of blue won 55% of the matches. (Sentence moved to gaming, mentions a genre of video game).

Use in Hospitals
(Suggested Addition Jvnon talk about logo; color scheme, symbols for hospitals. I don't think this is necessary so I will leave it out. I don't think this is necessary because there is a section in the article titled Brand Meaning, talking about the color scheme and symbols for hospitals ties back into the Brand Meaning and Specific Color Meaning sections of the article. There is a chart that lists what perceiving each color could mean to the individual.)

An evolutionary psychology explanation is that red may signal health as opposed to anemic paleness, or indicate anger due to flushing instead of paleness due to fear. It has been argued that detecting flushing may have influenced the development of primate trichromate vision. Primate studies have found that some species evaluate rivals and possible mates depending on red color characteristics. Facial redness is associated with testosterone levels in humans, and male skin tends to be redder than female skin. (Paragraph added).

Gaming
By using color psychology to cause immersion in players, players can have less errors playing video games and feel more a part of the game they were playing in comparison to a game that did not have color psychology immersion.[1]

''(Suggested Addition Jvnon) Color psychology can even effect someone through the avatars they choose to use. A recent study from 2016 assess the impact of avatar color on the gaming experience for educational games. The research compared two different color avatars; blue and red. They then measured the players using the avatars in terms of competence, immersion and flow. The study found that the players with the red avatar performed poorly compared to those with blue avatars.''

A study on experienced players of first-person shooters found that those assigned to wear red instead of blue won 55% of the matches. (Moved from Sports Performance)