User:Kellylovesbagels/sandbox

Live commerce

 * Live commerce is a new way of selling and marketing product. It is based on the Internet platform and uses live commerce to communicate and trade products with online customers. Live commerce uses live commerce technology to complete product display, scene focus, answer inquiries, anchor shopping guide and sales promotion . Live commerce is a new type of service method, which has characteristics different from traditional sales methods, timeliness, and efficiency, intuitiveness and large-scale.


 * Live commerce’s service mode is mainly composed of three parts, live anchorperson, commodity and network platform . Live commerce has posed very high requirements for hosts, products and the Internet. First of all, the live director must have a large number of fans or customer groups to ensure that there are enough customers to ensure the effect of the live commerce. Generally speaking, it is difficult for a anchorperson who does not have a certain number of fans to achieve good sales results. The live commerce platform takes advantage of the big data of webcast to complete good sales in a short time . Live commerce's products are diverse, and the anchorperson can introduce and sell the products one by one according to the arrangement of the merchant in order. Live commerce also has posed certain requirements to the products. First, the quality and reputation of the products are recognized by consumers, and the products are legal and compliant. After the live commerce is purchased, the anchorperson must not sell counterfeit and shoddy products to consumers because live commerce are a formal selling model. Live commerce has strict requirements on the network platform, which must meet the standard requirements of the market supervision department.
 * The anchorperson of Live commerce has the natural attributes of mainstream media and conforms to the basic cognition of consumers, and establishes a relationship of mutual trust with consumers . Therefore, the host after the live  commerce must have the attributes of a public figure to a certain extent. The essence of Live commerce is the process by which the anchor favors a certain product and drives more consumers to follow him to consume. Therefore, the process of Live commerce contains many important factors of emotion, value and quality.
 * Live commerce is a typical representative of the e-commerce marketing model. It has a strong influence. It can help consumers improve the consumer experience through live explanations by the anchor, and can efficiently and timely open up the market for some high-quality and high-service products.
 * On the one hand, the Live commerce model has stronger affinity and interaction. Consumers can directly bargain with sellers on the Internet; on the other hand, Live commerce avoids dealer intermediaries and directly contacts consumers, keeping the price of the product as low as possible and directly realizing consumption The direct connection between the operator and the product. However, Live commerce also has many drawbacks. For example, some live commerce platforms do not follow the principles of market supervision. It is easy to sell counterfeit and shoddy products to consumers and may disrupt the market order. Therefore, the fundamental prerequisite for the smooth development of Live commerce is to follow the fairness and integrity of the market rules.