User:Kengwong13/EACH A CUP

EACH-A-CUP (EAC) is a healthy bubble tea franchise in South-east Asia, headquartered in Singapore. There are 37 outlets in Singapore alone, with 3 more opening in Nov/Dec 2010. Established in 2000 by founder KL Chua,the concept originates from Taiwan and all the ingredients are imported from Taiwan, Europe and South America. The franchise is currently the longest one of its kind in Singapore and is riding on the second wave of bubble tea craze, the first being the 2001-2003 period. The menu has more or less remained faithful to its original form, albeit with many new and colourful concoctions. Each-a-Cup has recently reorganised its various departments, especially the Marketing Department headed by Mr Keng Wong, an advertising expert in branding who worked in JWT and Mandate ad agencies previously. The reorganisation of EAC is to place the company on a firm footing for greater expansion, both in the brand as well as corporate governance. The company envision eventual corporatisation in the near future.