User:Kenyatouristboard

KTB was established in 1997 through the legal notice no. 14 under the State Corporations Act(Cap 446) of the Laws of Kenya. The legal notice specifies the function and powers KTB, its governance structure and financial provisions, and therefore its corporate character. The Board is subject to the State Corporations Act which guides all state agencies in Kenya.

The specific mandate of Kenya Tourist Board, as per the Gazette Supplement, is detailed as follows:

 To promote and market Kenya as a tourist destination locally and internationally;

 To establish public relations services to address issues concerning the image of the tourism industry in Kenya and facilitate the resolution of conflicts within the industry;

 To work in partnership with national, regional and international organizations, and local authorities in order to improve the tourism environment;

 To monitor the quality and standards of facilities available to both local and international tourists and advice the private and government agencies on how to improve the facilities

 To develop and maintain professional personnel to deal with issues that adversely affect Kenya’s image in the tourism industry;

 To initiate education and awareness programmes on tourism locally and abroad.

The mandate therefore carries specific provisions to market the country, sensitize the industry players and monitor the standards of the facilities accommodating tourists in Kenya.