User:Kevin Kiernan

I began my career after attending Villanova University working as a salesperson for a large copier company. My success working in that environment gave me the skills and the determination to take a leap of faith into the world of entrepreneurism. So when the opportunity arose for me to create my own Entertainment Company and call it All About Parties, I applied the techniques I learned from my previous position and incorporated the applied skills I learned to my advantage. All About Parties began as a Disc Jockey company performing at Bar Mitzvahs, Weddings and Corporate Events. It then developed into a summer fun company by branching into the Carnival scene. My exposure and the value of my performances were the best selling tool I had. My parties sold themselves period. Some of the marketing steps that I took began with the dawn of the internet boom in the late 1990’s. I saw that there were tremendous opportunities arising from gaining a “grass roots” footprint in the digital world. I bought every keyword associated with and/or had a direct connection to words relating to Disc Jockey and Entertainment as a whole, some for pennies. Before I knew it, MY company skyrocketed. I also applied another simple yet effective marketing tool at the infancy stages of my Disc Jockey Company. What I did was, I told anybody who would use my services, that a.) L would guarantee my performance and b.) if they got me more customers I would take X amount of money off the total cost of their party. Boom, now I’m getting calls from every mom in a twenty mile radius and my company started to thrive. At this point I decided to combine efforts with my wife Melissa and her company called All About Décor. Creating a revenue stream based on my current customer database seemed like a natural move. Melissa handled all the decorations, invitations and the extras for each event. This was an inevitable combination as Melissa is one of the best Party Planners in the business which eventually led to the formation of All About Parties Incorporated. I have and always will be a hands on type of man. Whether making a split second decision at an event or repairing something quickly to keep the music playing, I always come up with the solution. This is why when my wife Melissa told me I had to solve the garbage can dilemma, I had no choice. I created the Last Lid as a way to keep the garbage where it belongs…in the can. As a result, friends and neighbors seemingly had the same issue so I decided to legally protect my product and find a manufacturer. Then after submitting my idea along with my wife’s help, we got the call. We were going to Los Angeles to shoot the TV Show Shark tank on ABC. That’s when all the pieces started to fall together. We’ll find out soon what the outcome is so make sure you tune in to the ABC network in your area on Friday February 17, 2012 at 8pm and see what happens with the Last Lid.