User:Kevmaguire/Cravendale

Cravendale is a brand of milk produced by Arla Foods. It is ranked 43rd in the UK's top 50 grocery brands, and was the first milk brand to be officially approved as being beneficial for teeth.

Manufacturing Process
Cravendale milk is filtered through fine ceramic tubes to remove almost all of the bacteria before pasteurization. This filtration process makes it last longer than standard pasteurized milk, so Cravendale can stay fresh in the fridge for up to 21 days unopened. The milk is sold in opaque white plastic bottles, preventing UV rays from affecting the taste.

Marketing Campaigns
In 2007 Cravendale launched a UK TV campaign featuring Pirate, Cyclist and Cow, created by Wieden + Kennedy and animated by Pic Pic Andre.

In 2008 Cravendale relaunched the Milk Matters website, which was created in Flash with the BOX2D physics engine.

For 2008's International Talk Like a Pirate Day Cravendale created an iPhone application which included a pirate sentence creator, as well as a pirate radio that played tracks such as tracks such as 'Seagulls & Alcohol' by Oa-Seas and 'Arrgh You Lonesome Tonight' by Elvis Presley.