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Introductory Statement

Gianni Versace (born December 2nd, 1947) was a world-famous fashion designer and owner of the large and widely known fashion house: Versace. Gianni was born in Reggio Calabria, Italy, on December 2, 1946. Before becoming one of the top fashion designers in the world, he was an apprentice at his mother's dressmaking business and then moved on to work as a freelance designer. Gianni’s Versace was assassinated at the highlight of his fashion career by Andrew Cunanan; however, his fashion line is still popular today with the fashion house currently being run by his sister, Donatella. Versace designed many products from dresses to perfumes, and even dabbled In publishing a few books.

Early Life and Education

Gianni Versace was born and raised in Reggio Calabria, Italy, and was raised in a single household consisting of his mother, Francesca, and his two siblings Donatella and Santo. He was raised in the world of design, learning his trade at the hands of a mother who ran her own dressmaking business. Versace went to work for his mother after completing high school. Much of Gianni’s early work was influenced by Greek aesthetics and design while attending Liceo Classico Tommaso Campanella.

Work

Gianni Versace was the founder and creator of a large renown fashion house: Versace. His rise to stardom began with the opening of his Milan Boutique in 1978. His clothing became the subject of criticism due to its vibrant colors and overt sexuality. The company grew through the aid of his family and is still family owned to this day. While his siblings handled more of the back house of the business, Gianni was head designer and created the iconic brand that we see today that consists of the gold Medusa label. Gianni oversaw the creative aspects of the company, and even created his own form of fabric called Oroton, which is made from super light material. Versace is famous for their undergarments, however, also dabbled in suits, jewelry, household goods and perfumes. The company is considered a luxury good due to the quality of the designs and fabrics. Much of his clothing was designed on a female tailoring aesthetic, which he believed emphasized true natural beauty. His clothing became especially popular in the LGBTQ community, which made up a large portion of his market. Versace was seen at a variety of fashion shows and the best models from Naomi to Christy. Versace began work on stage designs for Italian Operas, such as Capriccio, as he had a fond appreciation for the theatre. Gianni also published 9 fashion books throughout his career.

Publications

Versace: Signatures (1992) South Beach Stories (1993) Venitas: Recami-Decori (1993) Vanitas: Designs (1994) Men Without Ties, Deluxe ’99 (1994) Men Without Ties (1994) Gianni Versace (1994) Tiny Folio: Men Without Ties (Jp) (1994) The Art of Being You (1997) Do Not Disturb (1997) Versace: The Naked and Dressed (1998)

References

https://www.designereyes.com/pages/about-gianni-versace https://www.vanityfair.com/hollywood/2018/02/versace-american-crime-story-interview-co ming-out https://www.biography.com/fashion-designer/gianni-versace