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Steichen's high esteem as a photographer led him not only to Vogue as the chief photographer, but Vanity as well, for fourteen years. Upon getting hired by the multimedia company, Condé Nast, Baron Adolph de Meyer was the first full-time photographer for Vogue in 1913.

After the wars people had become more motivated to produce more unique styles of clothing After the deaths of Richard Avedon, Helmut Newton, Francesco Scavullo, Herb Ritts, Gleb Derujinsky and Peter Lindbergh, some of today's most famous fashion photographers are Patrick Demarchelier, Steven Meisel, Mario Testino and Annie Leibovitz. Some of the notable women in fashion photography include Louise Dahl-Wolfe, whose work in Harper’s Bazaar introduced various compositions and aesthetics to the field.