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Gradient Aversion, sometimes referred to as Spectrum Aversion, is a psychological phenomenon arising from group behaviour. It is the compounding effect of other noted psychological effects such as the Barnum Effect, Echo Chambers, the Terror Management Model, and the Sociometer Model. The term was coined by Gibson Joljart whilst giving a talk about the internet’s effect on society’s view on individuality.

This term describes a group’s tendency to break into smaller and more specific groups as time goes on. The larger the starting group, the faster Gradient Aversion takes hold. Two easy groups to draw direct parallels to are the LGBTIQA+ community and Political Parties.

The reason for this effect is a mixture between the need for individuality and the need for affirmation. Mr. Joljart has described it as “People wanting the best of both worlds. They want to feel as though they aren’t like anyone else, but at the same time want others to tell them that their opinions are justified.”