User:Kku/Television consumption

Television consumption has for decades constituted a major part of media consumption in Western culture. According to a Nielsen report, US-American adults are watching five hours and four minutes of television per day on average (35.5 h/week, slightly more than 77 days per year). Older people watch more (> 50 h/week), younger people less (< 20 h/week), both with a seasonal pattern that peaks in the winter months. While overall media consumption continues to rise, live TV consumption was on the decline in 2016.

In 2009 the numbers were generally lower but still amounted to 9 years in front of the screen for an average 65 year-old American (more than 4 h/day, 28 h/week). Given the 30% of local TV news broadcast time devoted to advertising, this results in 2 million TV commercials seen by the average person by age 65. An average child in the US will see 20,000 of 30-second TV commercials per year. The time spent watching commercials is reduced when watching recorded TV It has even been surmised that due to media multitasking, TV commercials are largely ignored.

Global view
In 2014, counting all four possible "screens" (TV set, PC, mobile phone/smartphone and tablet computer) and taking into account time-shifted TV, the worldwide consumption had risen by 7 minutes over 2013. Slight decreases in decreases in North America and Asia were more than compensated by increases in Latin America and Africa. The most popular genre worldwide, according to observations at 2016’s TV and digital content event MIPTV, is drama.

The United States lead the global list of daily TV viewing time in 2015, followed by Poland, Japan, Italy, and Russia. According to other statistics, the UK was top, followed by the US, France, Indonesia, Kenya and Nigeria in 2014. In 2002, the US and the UK were ranked equal with 28 hours per person per week, followed by Italy, Germany, France, and Ireland.

Besides the continuing slow decline in average viewing times for the traditional linear TV, ZenithMedia has predicted a decline also for the number of viewers in 2015 also

As in the US, worldwide media consumption continues to rise, but live TV consumption was on the decline in 2015 and predicted to drop even further with a marked decrease from 2010 from 195.6 min/day to 179.5 min/day (~3 h/day, 21 h/week).