User:Klcarver/Social marketing/Annie.shepherd Peer Review

General info

 * Whose work are you reviewing?

Klcarver


 * Link to draft you're reviewing
 * https://en.wikipedia.org/wiki/User:Klcarver/Social_marketing?veaction=edit&preload=Template%3ADashboard.wikiedu.org_draft_template
 * Link to the current version of the article (if it exists)
 * Social marketing

Evaluate the drafted changes
Overall, the draft has proposed a lot of interesting and effective ideas. Now, it is just a matter of incorporating those ideas. Below, I’ve listed feedback on the draft, along with general notes on the article in general.

Content - While the user has not made edits to the article’s introduction yet, this section needs to be streamlined. The Lead clearly illustrates what the article’s topic is, but then dives into examples too quickly. The author should refram the intro to focus more on what social marketing is and how it can be used. This will enable readers to have more context before learning about the specifics. I agree with the author’s proposed topics for the most part. However, the “Process/Approach” section proposed may be too argumentative or opinion based, since there is not one universal process and it may be hard to back it up with data.

Citations - The citations are not properly formatted. Throughout the article, references are lacking. The user should incorporate more sources throughout the piece.

Tone - The tone of the article is casual and it seems a little too conversational and less fact-based.

Photos - Photos should be added to grab the readers’ attention.