User:Klcarver/Social marketing/Bibliography

Donovan, R. J., & Henley, N. (2010). Principles and practice of Social Marketing: An international perspective. Cambridge University Press.


 * This is a book containing information and research with examples of social marketing campaigns from around the world. The text discusses how to apply the principles and methods of marketing to a broad range of social issues.

Goldberg, M. E., & Fishbein, M. (2015). Social Marketing: Theoretical and practical perspectives. Psychology Press.


 * This text is a resource that evaluates social marketing perspectives.

Kotler, P., & Lee, N. (2008). Social Marketing: Influencing behaviors for good. Sage.


 * This book reviews the potential for behavior change through the use of social marketing.

Kubacki, K., & Rundle-Thiele, S. (Eds.). (2014). Contemporary issues in social marketing. Cambridge Scholars Publishing.


 * This text is a scholarly resource which covers information and debates within the concept of social marketing and also covers some parts of the topic that are not thoroughly explored to date.

Weinreich, N. K. (2011). Hands-on social marketing: A step-by-step guide to designing change for good. Sage.


 * This is a book which uses examples of issues and discusses the process of developing and implementing a social marketing campaign.