User:Kmhall17/sandbox

The Trade Desk
The Trade Desk is a third party company founded in 2009 that sells buyers online advertising using demand-side platform and access to real-time bidding of online users collected data.

The Company
The Trade Desk uses data that is collected to offer “agencies, aggregators, and their advertiser’s best in-class technology to manage display of social and video advertising campaigns". The Trade Desk provides attribution and detailed reporting of the consumer’s journey through the web from beginning to end providing bidders full funnel attribution and complete consumer’s web exploration from beginning to end.  The Trade Desk DSP provides the ability for clients to use keyword targeting when buying aid space via RTB through its partnership with Grapeshot.  The new addition allows buyers to analyze words on user’s pages before bidding on ad space.

CEO of The Trade Desk Jeff Green runs a leading platform that allows advertisers to buy specific audiences on an impression by impression basis. The company places no limit on how descriptive a client's data search can be when determining who, what, and when a internet consumer uses the web.

The Trade Desk has offices in Ventura, CA, New York, Boulder, CO, San Francisco. CA, and Los Angeles, CA.

Recent Development
In 2014 The Trade Desk announced it would receive 20 million in funding that was headed by Hermes Growth Partners with additional participation from other investors. Then new allocated funding allowed the company to expand internationally with Europe, Asia Pacific, Australia, and Northern Asia opening offices new offices around the world.

Specialties
The Trade Desk specializes in Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting and Data Management Platforms.

=Reference= 1. ^ http://www.thetradedesk.com/about-us/

2. ^ Ibid

3. ^ Ibid

4. ^ http://www.mediapost.com/publications/article/224216/the-trade-desks-adds-keyword-targeting-to-dsp-via.html

5. ^ http://www.businessinsider.com/sc/real-time-bidding-helps-decide-elections-2014-1#ixzz2qOSGbObE

6. ^ http://www.thetradedesk.com/about-us/

7. ^ http://www.businesswire.com/news/home/20140225005711/en#.U1h8ofldWSo

8. ^ Ibid

9. ^ http://www.linkedin.com/company/the-trade-desk