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Addition of image to the article Light's Golden Jubilee. February 26, 2018.

In the 1950s, some of his ideas and vision helped portray India as the most democratic republic in Asia by having the People’s Congress of India adapt a Bill of Rights. Freedom of the press, freedom of speech, freedom of religion, freedom of assembly, and freedom of petition were added to the Constitution of India. <---this statement needs a citation. Found on article Edward Bernays. February 26, 2018

Addition of section to the article Barcelona Principles. April 2, 2018.

Original 2010 Principles
The original Barcelona Principles were listed as follows:
 * 1) Importance of goal setting and measurement
 * 2) Measuring the effect on outcomes is preferred to measuring outputs
 * 3) The effect on business results can and should be measured where possible
 * 4) Media measurements requires quantity and quality
 * 5) AVEs are not the value of Public Relations
 * 6) Social Media can and should be measured
 * 7) Transparency and replicability are paramount to sound measurement

Barcelona Principles 2.0 (2015)
These principles were updated in 2015:
 * 1) Goal setting and measurement are fundamental to communication and public relations: A holistic approach that includes traditional and social media; keeping aware of changes in variables. Making goals qualitative and quantitative as well as integrating SMART criteria evaluation across all channels
 * 2) Measuring communication outcomes is recommended versus only measuring outputs: Applying standards best practices in target audience research
 * 3) The effect on organizational performance can and should be measured where possible: Demand for models to evaluate the impact on target audiences and survey research (ex. Profitability, customer quality, revenue, market share, and customer retention)
 * 4) Measurement and evaluation require both qualitative and quantitative methods: Measuring impressions among stakeholders, target audience, and the quality of media coverage. Measuring positive, negative, and neutral progress not only success
 * 5) AVEs are not the value of communication . ¬	Instead use negotiated advertising rates relevant to the client, quality of coverage, and physical space or time of the coverage related to the portion of the coverage that is relevant
 * 6) Social media can and should be measured consistently with other media channels. ¬	Focus measurement on engagement, “conversation” and “communities”, not just “coverage” or vanity metrics
 * 7) Measurement and evaluation should be transparent, consistent and valid.  ¬	Ensure integrity, honesty, openness, and ethical practices. Recognize and potential biasing effects in the research itself, or broader societal context

Barcelona Principles 2.0
In 2015 industry leaders and the original developers gathered together to modify the original principles in order to make them more reflective of the current communication industry, as the original Barcelona Principles were "never intended to be a final or complete solution.” The goal of the working group was to ensure that the Barcelona Principles could continue to act as a baseline for professionals.

The original Barcelona Principles were predominantly focused on “what not to do” and were created with the public relations industry in mind. Its quantitative methods outweighed qualitative methods and due to a constantly changing industry, standards needed to continuously evolve in order to accurately measure effectiveness.

The modified principles were based off of results accumulated from a wide array of communication agencies, organizations, and practitioners over the past five years of applied standards. Modifications included learnings that can be applied with a focus on, “what to do” instead of, “what not to do”. The Barcelona Principles 2.0 integrated all communication field measurement that now reflect the importance of evaluation, insight, and qualitative methods.