User:Kouture/sandbox

Kouture is a lifestyle brand name that was founded in 2007 by Nelissa Nimi Dass Claveria. The word Kouture is an adaptation of the French word “couture” meaning Haute couture (French for "high sewing" or "high dressmaking"; pronounced: [ot kutyʁ], English pronunciation: /ˌoʊt kuˈtʊər/ refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finish by the most experienced and capable seamstresses, often using time-consuming, hand-executed techniques. Couture is a common abbreviation of haute couture and refers to the same thing in spirit.

Nelissa chose the word Kouture because it embraces all but one of the aspects of the original word. Kouture in her own words means “the philosophy of accessible luxury and commitment to high quality at an affordable price, High fashion that is accessible to all.” Nelissa further enhanced her concept with a beautiful emblem combined with her logo, which are two stylized “K’s” back to back in a non-disclosed font. The two K’s back-to-back artistically capture Nelissa’s play with the word couture as well as other catch words that she intentionally misspells with the letter K and that she has coined throughout her tenure such as Kix, Kafé, Kuisine, Kosmetics, Kool, Kouleur, Kuddles, Kutie, and Kreateur just to name a few.

Nelissa began her career in the optical industry in different facets of the business, and this catapulted her career and calling of self formed designer in eyewear. Below please find a brief summary of the milestones in her career.

1989 - with Canada’s premier optical wholesale supplier of it’s time, Imperial Optical, as an CSR in the Optical Machinery and Supply Dept. 1991 - In the retail aspect of the optical business. 1995 with Marchon (one of the top 5 optical wholesalers in the world) as the International Administrative Manager 1999 – Founded NNDC to market high fashion and quality optical goods for the optical business of Latin America and the Caribbean. 2007 – Opened a “state of the art” warehouse and showroom in North Miami Beach to accommodate the evolution of its business. 2008 – Changed the name of company to better reflect the concept of the company, which is to bring a diversity of fashion focused products to the end consumer.

KOUTURE is owned by Nelissa’'s company Kouture Ventures Inc. For more information on the company, the products and the marketing please visit www.koutureventures.com.