User:Kplou/Mediatization (media)

Complete your bibliography

- Mazzoleni, S. (1999). “Mediatization” of Politics: A Challenge for Democracy? Political Communication, 16(3), 247–261. https://doi.org/10.1080/105846099198613

- Schulz, W. (2004). Reconstructing Mediatization as an Analytical Concept. ​European Journal of Communication (London),​ ​19(​ 1), 87–101. https://doi.org/10.1177/0267323104040696

- Strömbäck, J. (2008). Four Phases of Mediatization: An Analysis of the Mediatization of Politics. ​The International Journal of Press/politics,​ ​13(​ 3), 228–246. https://doi.org/10.1177/1940161208319097

- Mazzoleni, G. (2008). Mediatization of politics. The international encyclopedia of communication. https://doi.org/10.1002/9781405186407.wbiecm062

I would like to add a section after origins, possibly called further findings or later discoveries

Mediatization is an "important concept and theoretical framework for considering the interplay between media, culture, and society". Winfried Schulz added new concepts onto the theory of mediatization. Schulz's new concepts came in the form of four components. The first component is extension. Extension refers to removing the temporal and spatial limits on communication. When the temporal limits are removed, communication can happen at any time between multiple individuals. When the spatial limited are removed, communication can happen regardless of the distance between the individuals. The second component is substitution. Substitution begins when face to face communication is substituted for virtual communication. The third component is amalgamation. Amalgamation combines mediated and non-mediated activities together to create one activity. The third component is accommodation. Accommodation is when individuals will adapt to media changes because of an inherent dependent on media. Accommodation is common in politics when political actors and parties adjust their media presentations and communication sources to accommodate their supporters.

After I would also like to add a very small section.

Four phases of mediatization have been introduced into the field in order to explain the chronological approach of mass media and mediatization. The first phase is when mass media will become the primary source of information for the general public. This is known as the "degree to which the media constitute the dominant source of information on politics and society". The second phase is when the mass media distances themselves from the political and social actors, becoming independent rather than reliant on the political and social actors. This can also be explained when analyzing the "degree to which the media are independent from political institutions in terms of how the media are governed". The third phase is when the political and social actors begin adapting to the mass media and begin to change their approach to better suit the needs of the mass media. This is noticeable when the media content starts to be governed "by its own media logic". The fourth component is when the political and social parties and actors begin to internalize the new media. This final component is also known as the "degree to which political actors are governed by media logic". The four chronological components explain the constant developments in the field of mediatization and they are all interconnected.

I would like to add the section either in sociocultural change or right before or after that section.

Mediatization has noticeable affects on the daily lives of individuals across the world and as the world develops, so too does mediatization. Mediatization theory emphasizes the role of the media "by examining how media mould social interactions and shapes communicative figurations . Journalism was known as the main "institution of the media" . Despite recent developments in the field of mediatization, journalism remains the main outlet that creates "public attention" as the "social and cultural significance of the media is growing. There are three common aspects of mediatization: "institutional relations, day-to-day practices, and historical epochs" and all three are interconnected. All these new developments in mediatization are due to the "growing influence of particular media logic over the logics of other institution".