User:Kre8ivGuy/Situation Interactive

Situation Interactive is an interactive marketing agency specializing in services to live event clients including theatre, cultural institutions, leading entertainment brands, sports and film. The agency was founded in 2001 by Damian Bazadona. Situation Interactive's headquarters are located in New York City's theatre district with satellite offices in Las Vegas and Los Angeles.

Next to Normal: The Twitter Performance
In 2009, Situation Interactive launched the first performance of a play via Twitter for the Tony Award winning musical, Next to Normal. With the help of the show's lyricist, Brian Yorkey, Situation produced exclusive content and garnered over one million Twitter followers. The initiative landed Situation Interactive the 2009 OMMA Award for Best Use of Social Media as well as Best in Show.

Related press

 * Variety
 * The New York Times

HAIR eParty
In 2010, Situation Interactive and the 2009 Broadway revival of Hair (musical) initiated the installation of a camera with a robotic arm in the Al Hirschfeld Theatre capturing the finale of the performance allowing for audience members to share their experience on stage with friends via Facebook, Twitter and email.

Related press

 * The New York Times
 * NY1

Awards

 * Best in Show – Winner, 2009/10 OMMA Awards
 * Best Use of Social Media – Winner, 2009/10 OMMA Awards
 * Best Use of Social Media - Official Nominee, 2010 Webby Awards
 * Online Advertising and Marketing Gold (Games) – Winner, 2009 Davey Awards
 * Best Arts Website - Winner, 2008 Web Marketing Association’s WebAward
 * Best Public Service/Not-for-Profit Website, Bronze Winner, 2008 Interactive Advertising Bureau’s (IAB) MIXX Award

Services

 * Interactive Strategy & Consulting
 * Creative & Design
 * Content Development
 * Advertising & Media
 * Social & Digital Communications
 * Technology & Development
 * Mobile & Emerging Platforms
 * Analytics & Insights