User:Krn1919/sandbox

RTL AdConnect
RTL AdConnect is the international sales house of RTL Group.

History Background
In 2017, after re-branding itself, the sales house became RTL AdConnect. It was previously known as IP Network.

In April 2020, the sales house announced the creation of the automated platform VMP Connect. The new platform aimed to enable brands and agencies to streamline programmatic pan-European advertising campaigns directly across its broadcast video-on-demand (BVOD) properties. It was initially launched in Spain, Germany, France and Belgium.

In October of the same year, RTL AdConnect partnered with TBS Television ,the flagship station of the Japanese commercial TV network,TBS, to sell its catch-up inventory. Additionally, TBS and RTL AdConnect will mutually promote linear TV and digital sales in both markets, Japan and Europe.

The following year, the company teamed up with smartclip, an adtech and media sales company from RTL Group, becoming their official partner for media sales.

At the beginning of 2022, the international sales houses announced a new partnership with NBCUniversal. This bilateral partnership saw both brands give each other access to their TV and digital inventory assets. Stéphane Coruble, RTL AdConnect’s CEO stated that this “new collaboration widens our international footprint with the leading US broadcasting group and allows us to provide marketers with even more global advertising solutions.”

Television
RTL AdConnect represents the TV inventory of various European media partners including RTL in Germany, M6 in France, the RTL channels in the Netherlands, Luxembourg, and Hungary, ITV in the UK, RAI in Italy and Antena 3 in Spain.

Radio
For the radio market, the sales house is also present in different European countries through its media partners. RTL AdConnect commercializes the inventory of RTL group's radios in France, Belgium and Luxembourg. In Italy, they represent the radios from the broadcasting company, RAI, and in Spain, the radios from the media group, Atresmedia.

Digital
The luxembourg-based sales house has a global digital offering thanks to its partnerships with international media groups such as Fremantle, BMG, Broadband Tv and smartclip