User:Krobbyzw/sandbox

AW Green left no stone unturned as he sought his ideal product. The design had to be right, the recipe had to be perfect, it had to be packaged and sanitary, not sold by the barrel, and it needed a great name. Working with the nation’s first great advertising agency, N.W. Ayer of New York, he picked the name “Uneeda Biscuit.”

Source: https://americanbusinesshistory.org/uneeda-business-history-the-nabisco-story/