User:Ksurdhar1/sandbox

Kapitall, Inc. is a financial services startup company based in New York City. As an online stock brokerage, Kapitall seeks to provide a simplified trading platform and educational financial community by applying gamification to stock trading. [1] Investors can buy and sell stocks and exchange-traded funds (ETFs) in practice portfolios or in live trading accounts via Kapitall Generation, LLC, a wholly owned brokerage subsidiary of Kapitall, Inc. Kapitall Generation is licensed and regulated by the Financial Industry Regulatory Authority (FINRA) and is a member of the Securities Investor Protection Corporation (SIPC). All Kapitall Generation accounts are held at Pershing LLC, a fully-owned subsidiary of The Bank of New York Mellon, which serves as the clearing agent and counterparty to all trades. Kapitall Inc. also operates Kapitall Wire, a website for investment commentary, analysis, and education. Kapitall’s drag and drop interface was designed by Cordell Ratzlaff, who led the design of Mac OS X at Apple Inc.[2]

Kapitall was cofounded by Gaspard de Dreuzy, a serial entrepreneur, and Serge Kreiker a technical lead at Bloomberg's R&D group. Kapitall's current CEO is Jarret Lilien, former COO of E*TRADE.