User:Ktin/sandbox/49th Parallel Coffee

49th Parallel Coffee is a coffee roaster and retailer based in Vancouver, British Columbia, Canada. The retailer's flagship cafe and roastery was setup in 2004, and the retailer has establishments over the Metro Vancouver area in British Columbia.

Operations
49th Parallel Coffee was founded as a coffee roaster and retailer by brothers Vince, and Michael Picollo, in Vancouver, in 2004. The company was setup as a Third Wave Coffee roaster focusing on a direct trade and sustainable sourcing programs with coffee farmers. The company operates a chain of cafes in the Metro Vancouver region. The company sells its coffee via its own cafes, as well as other direct and indirect channels, and on its own website including subscription plans.

The company has been publishing its sourcing transparency report since 2014 with a focus on sustainable sourcing.

Investments
The roaster and retailer announced a strategic investment from the Montreal, Quebec, based investment firm Claridge Inc. in February, 2019. While the investment amount was not announced, it was announced that the investment would be used to expand product portfolio, geographical footprint, and augmenting distribution channels.