User:Kuhn287/sandbox

INTRODUCTION

Fizzy Lizzy is a producer of carbonated juice drinks, whose headquarters is in Manhattan New York. Officially started in 2000 by Elizabeth Morrill, Fizzy Lizzy follows "a purist's approach. Just juice, carbonated water and only the smallest amount of natural flavorings and 'filler' juices, like white grape juice.” 1 Starting with four original flavors and local distribution, they now produce eight drinks and sell throughout the United States. 2

FOUNDED

The company originally started making the sodas in 1996, however the first ones were not sold until 2000. Fizzy Lizzy was founded by Elizabeth Morrill. 3

HEADQUARTERS

The Fizzy Lizzy headquarters is located in Manhattan, New York 4

HISTORY

Liz Morril is the founder of Fizzy Lizzy Juice and carbonated water. She first thought of the idea on a bike ride in 1996 when she was riding along with a bottle of grapefruit juice and a bottle of seltzer water. She would mix them together to create her favorite drink. Along the way she thought to herself about how much the weight of the two drink were slowing her down and why she couldn’t just buy the simple mixture from the store anyway 5. She then began her quest to start a company that makes sparkling juices. She first realized she could not make the drinks by herself because of the amount of juice that would have to be used in the mixture, it would go bad. Knowing this, she needed to find a food scientist 6. A nutritionist friend of Liz recommended Abe Bakal. Abe loved the idea of the natural juice, but he said it would cost her $50,000. Liz did not have enough money even with all of the savings she was going to give him. However he loved her enthusiasm and offered to do it for her in exchange for 20% of the company 7. Obviously, she agreed. They then created the first four original flavors, which were orange, pineapple, cranberry, and grapefruit with just juice and carbonated water. Now they needed to bottle them with a machine, called a tunnel pasteurizer, which would cleanse the drink from all bacteria. It took a year for her to find a place that would bottle her drinks in batches less than 2,000. She finally found one company that would do it in a batch of 500 8.

With that, she took her red cooler, filled with the first of her sparkling juice, and walked the streets of New York to an upscale food market called the Garden of Eden. When the manager tried the juice, he agreed to sell it on their shelves. From there she went to the Hamptons to try to get more stores to sell her products. She soon discovered that most national grocery stores require the manufacturers of the food products to pay for the stores to put their food on their shelves. Also that the high - end shelves near the registers are sometimes bid on because of the competitiveness of the manufacturers 9. Because of this, the smaller business like hers have to offer the stores buy one get one free sales or different discounts to get their products on the shelves. Even though she was still getting the hang of the beverage industry, Liz was earning her reputation. John Craven, the editor of BevNet.com said Fizzy Lizzy has done better than anyone in creating drinks that actually taste like what they are 10 . Besides getting the stores to sell the sparkling juice, there was also a challenge in the bottles themselves. The glass becomes very heavy making one case weigh about 33lbs. As Morill said, the weight of the bottles causes lots of challenges for Fizzy Lizzy. ''We get letters from small chain stores and independents wanting Fizzy Lizzy, but unless they can do a couple pallets, they'll pay more for the freight than the product. I really wish I was in the business of selling feathers 11 .'' With her hard work, now Fizzy Lizzy is sold in over 2,000 stores with 100 of them in New York City. Liz did say for everyone to check the labels of what they are drinking because not everything is made the same way

PRODUCT

Fizzy Lizzy specializes in sparkling juice. The company still has the four original flavors, but added four new flavors making a total of eight. The new ones are Fuji apple, Passion Fruit, Black Currant, and Raspberry Lemon. The drinks come in 12oz glass bottles making the drinks heavier than most which come in plastic bottles 12.

PRODUCT PLACEMENT

Fizzy Lizzy products are sold in around 2,000 stores all around the country. 100 of those stores are in New York City. Her business is booming with the “foodies” and “health nuts” because her juices are more natural than regular sodas. Fizzy Lizzy is unable to be given in school cafeterias because of the fact that they come in glass bottles. Liz would like to go plastic, but does not see how this is possible, because of the way it’s bottled. If it were in plastic bottles it would not be good for the drink itself and the nutrition of the buyers. Fizzy Lizzy is sold in places such as the Bouley Bakery, the Rockefeller restaurant, and other high - end places like that 13. Fizzy Lizzy has also been highlighted at the International Fringe Festival in New York. Over 75,000 people came and were able to try some of the sparkling juices featured. White Rock Beverages also are selling Fizzy Lizzy products in order to help them become more nutritious 14.

REFERENCES

1 https://en.wikipedia.org/wiki/Fizzy_Lizzy

2 query.nytimes.com/gst/fullpage.html?res=9507E7D7123BF935A15755C0A9639C8B63

3 query.nytimes.com/gst/fullpage.html?res=9507E7D7123BF935A15755C0A9639C8B63

4 query.nytimes.com/gst/fullpage.html?res=9507E7D7123BF935A15755C0A9639C8B63

5 query.nytimes.com/gst/fullpage. html?res=9507E7D7123BF935A15755C0A9639C8B63 6 query.nytimes.com/gst/fullpage.html?res=9507E7D7123BF935A15755C0A9639C8B63

7 query.nytimes.com/gst/fullpage.html?res=9507E7D7123BF935A15755C0A9639C8B63

8 query.nytimes.com/gst/fullpage.html?res=9507E7D7123BF935A15755C0A9639C8B63

9 query.nytimes.com/gst/fullpage.html?res=9507E7D7123BF935A15755C0A9639C8B63

10 query.nytimes.com/gst/fullpage.html?res=9507E7D7123BF935A15755C0A9639C8B63

11 www.bevnet.com/reviews/fizzylizzy

12 www.nytimes.com/2006/12/07/business/07sbiz.html

13 query.nytimes.com/gst/fullpage.html?res=9507E7D7123BF935A15755C0A9639C8B63

14 www.bizjournals.com/newyork/news/2013/03/19/white-rock-beverages-buys-fizzy-lizzy.html

ANNOTATIONS

Lee, Matt, and Ted Lee. “THE INDUSTRY; Message in a Bottle.” The New York Times, The New York Times, 26 June 2005, query.nytimes.com/gst/fullpage.html?res=9507E7D7123BF935A15755C0A9639C8B63. Accessed 16 Mar. 2017. This article by Matt Lee and Ted Lee was published in the 26th of June 2005 issue of the New York Times. Matt Lee and Ted Lee are both experienced authors for the New York Times. The authors published information in 2005 that will be used to provide Wikipedia users with the information they need.

Bannan, Karen J. “The Tricky Etiquette of Business Gifts.” The New York Times, The New York Times, 7 Dec. 2006, www.nytimes.com/2006/12/07/business/07sbiz.html. Accessed 16 Mar. 2017. This article by Karen J. Bannan was published in the 7th of December 2006 issue of the New York Times. Karen Bannan is an experienced New York Times writer. The information the author published in 2006 will be used for the benefit of Wikipedia readers.

“Fizzy Lizzy | All Products.” BevNETcom, www.bevnet.com/reviews/fizzylizzy. Accessed 16 Mar. 2017. This was published by BevNET.com. It explains about the companies different soda flavors. This information will be used for the benefit of Wikipedia readers.

Blankenship, Mark. “It May Look Like Chaos, but It’s the Fringe.” The New York Times, The New York Times, 11 Aug. 2007, www.nytimes.com/2007/08/12/theater/12blan.html. Accessed 16 Mar. 2017. This article by Mark Blankenship was published in the 11th of August 2007 issue of the New York Times. Mark Blankenship is an author for the New York Times. This article will be used to show Wikipedia readers some of the credentials of the company.

Indistry, editor. “White Rock Beverages Buys Fizzy Lizzy Sparkling Juices.” Bizjournals.com, BizJournels.com, www.bizjournals.com/newyork/news/2013/03/19/white-rock-beverages-buys-fizzy-lizzy.html. Accessed 16 Mar. 2017. This article was published by BizJournels.com. It shows a business transaction. This article will be used to show Wikipedia readers some of the credentials of the company.