User:Kulachen/sandbox/MI

Motive Interactive Inc. is a multinational mobile advertising company based in San Diego, California. It develops technologies, strategies and services to support  mobile advertisers and publishers. Brendan J. Smith, an American entrepreneur founded  Motive in 2003 to represent brands in the mobile and online game industries.

History
In 2003, Brendan Smith and Colin Johnson left a New York City-based e-mail marketing company to create, with a small personal investment, Motive Interactive. The partners then raised $5 million in 2006 from a New York-based investment banking and brokerage firm to build an internal advertising technology. Their objective was to expand their activities and explore other areas of Internet advertising. Armed with a new business model and revenue sources, Motive relocated in San Diego and raised another $2 million in 2007. This new funding supported the creation of an updated new technology platform and helped the company turn into a full-service, performance-based advertising platform in 2008. Later, to withstand the financial crisis, the company laid off 50% of its workforce, cut its expenses dramatically, and ran leaner on available corporate resources. Motive transitioned its business into mobile marketing in 2010 to become a mobile advertising platform. It most notable competitors are Fiksu, Appia, InMobi, Mobpartner, Millennial Media, Opera, and Mopub.

Services
Motive Interactive is a mobile advertising platform that operates on a performance pricing cost per install (CPI), cost per action (CPA)  models and performs programmatic media buying. It develops and markets technologies, strategies, and services for advertisers in the game, travel, social, and utility apps industries. Its technology supports ad campaigns through media buying, display advertising, paid search, social media, and e-mail marketing.

Reception
Motive has been well received in the advertising industry by Inc. Magazine, Entrepreneur Magazine, Deloitte, and San Diego Business Journal as one of the fastest growing private companies in the United States.
 * On 2015, Motive Interactive has earned the Globee fastest growing private companies in America awards in four out of the six categories: customer base growth, profit growth, sales revenue growth and revenue per employee growth.
 * In 2015, Motive was ranked 5th, following only Twitter, Google, InMobi, and AdColony on the Top 25 mobile advertising partners list of Tune, a mobile marketing company.
 * In 2013, Motive Interactive won a Gold Stevie award in the Fastest-Growing Company of the Year category at the American Business Awards.  In addition, in 2013, Motive was named gold winner of the 8th Annual 2013 Hot Companies and Best Products Awards by Network Products Guide. Motive’s technology supports ad campaigns through media buying, display advertising, paid search, social media, and e-mail marketing.
 * Motive ranked no. 342 on Deloitte's 2010 Technology Fast 500 of the fastest-growing technology, media, telecommunications, life sciences and clean technology companies in North America.