User:Kurtjem/sandbox

Vinyl of the day, or #vinyloftheday, is a website and an online community that aims to bring vinyl and music collectors together. It is currently the biggest vinyl community in Southeast Asia, with a growing presence in the rest of Asia.

It consists of a digital content arm, marketplace, as well as an mobile app.

History

 * 1) vinyloftheday was established in 2013, with the mission to become the most sociable marketplace for vinyl and music collectors.

It started as a collaborative ‘social visual’ project by Singapore-based fans of music and DJs/Producers Kurt, Darren Dubwise and Gerald Ang.

The idea was based on numerous negative experiences at various record stores, social networks and discussion forums. Turned off by haggling, uninformed salesmen, and questionable product, #vinyloftheday built its business on fair pricing, informed reviews, and a well-engaged vinyl and music community. Most of the #vinyloftheday's employees are working DJs, producers, musicians, and music curators which helps to ensure it’s standard.

Today, #vinyloftheday has evolved into a marketplace, and has a mobile app on Google Play Store and Apple App Store.

Digital Content Arm
The digital content arm aims to document vinyl collectors in their most intimate environment; and also feature music pieces, individuals, collectives and their emotional experiences of the analogue world through various online and physical platforms as well as the freshest music-related news.

Taking a community-driven approach, #vinylofthday has grown to have a strong presence on social networks like Facebook and Instagram.

Marketplace

 * 1) vinyloftheday also consist of an online store selling records, used vinyl, turntables, and merchandise. It plans to integrate these functions into an app, to be launched in July 2016.

Events and Collaborations
A strong supporter of the arts and culture scene, #vinyloftheday is also active in building the community offline.

In 2013, it launched Record Store Day, in collaboration with Vinylicious Record Store, a first of it’s kind in Singapore and Southeast Asia.

It also regularly holds vinyl parties in underground fashion/skate shops in Shanghai, China; and is involved in cultural events such as Keong Siak Festival 2016 in Singapore.