User:Léonie0602/Adeo

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ADEO, (former Leroy Merlin Group) is a french holding gathering companies in retail activities of DIY, home improvement and decoration. ADEO is mainly owned by Association Familiale Mulliez and headquartered in Ronchin, in the north of France.

ADEO is the head  company of Leroy Merlin, Weldom, Bricocenter, Saint-Maclou, Kbane and M brands which include Bricoman (France and Poland), Obramat (Spain), Obramax (Brazil), Tecnomat (Italy) dedicated to DIY and home improvement through large and medium-sized DIY stores and marketplaces dedicated to private individuals and professionals.

History
At the end of World War I, Adolphe Leroy Sr. began buying and reselling surplus American stocks. In 1923, Adolphe's son married Rose Merlin, and they opened a store in Nœux-les-Mines called "Au stock américain," where they sold construction materials and even kit houses. In 1947, three new stores were opened in the North of France, and in 1960, the group was renamed "Leroy Merlin." By the end of the 1970s, they had 33 stores.

In 1979, the Mulliez family entered the capital of the Leroy Merlin brand. In 1989, the group expanded in Spain.

In 1994, the group acquired Bricoman in Belgium from the Louis Delhaize group. The brand was later launched in France in 1999, but the group left the Belgian market in 2003 and sold the stores to the Dutch group Vendex KBB.

In 2007, the Mulliez group renamed the Leroy Merlin group to Adeo in order to avoid confusion with one of its brands (Leroy Merlin).

In 2003, the group acquired Aki, a Spanish and Portuguese retail chain, and in 2005, Weldom in France and Bricocenter in Italy.

In 2008, Leroy Merlin acquired William Obrist in Poland for 45 million euros, expanding from 3 to 24 stores.

That same year, Leroy Merlin acquired Castorama Italy (31 stores) from the British group Kingfisher. Adeo transferred the 60 Castorama stores in Italy under the Leroy Merlin brand for the larger ones and  Bricocenter  for the smaller ones.

This process was completed in the first half of 2011.

In October 2014, Adeo acquired Quotatis, a website for connecting with artisans. The platform is also present in the United Kingdom and Spain.

In March 2023, Adeo announced its intention to transfer Leroy Merlin Russia to the local management after more than 18 years of activity in the country.

In September 2023, Adeo acquired Saint-Maclou, a floor coverings installation and distribution specialist located in France.

Activities and locations
In 2023, ADEO owns 6 retail brands and is present in 20 countries around the world, with more than 1,000 stores. ADEO employs more than 155,000 collaborators over the world.


 * Leroy Merlin : Large DIY stores located in France, Italy, Spain, Portugal, Poland, Romania, Ukraine, Russia, Brasil, South Africa.
 * Weldom : Small and medium DIY convenience stores located in France.
 * Bricocenter : Medium DIY local stores located in Italy
 * M brands : Bricoman : DIY and building materials stores for professionals (France and Poland), Obramat (Spain), Tecnomat (Italy) Obramax (Brazil).
 * Saint-Maclou : Floor coverings installation and distribution specialist located in France.
 * Kbane : Sustainable housing and new energies specialist located in France. ADEO also has local distribution partners in Australia, Peru and Uruguay and is present through web distribution only in : Germany, China, Ivory Coast, The Netherlands, Belgium, Senegal and Sweden.  In addition to its retail brands, ADEO also owns 15 private brands labels adapted to every needs. These brands are Naterial, Artens, Dexter, Luxens, Inspire, Delinia, Equation, Sensea, Lexman, Sterwins, Spaceo, Stenders, Axton, Geolia and Isoxa.

Market shares
In 2022, in France, ADEO is the first leading player in retail activities of DIY with 45% of market shares. Kingfisher takes 26% of market shares with its retail brands Castorama and Brico Dépôt and the group Les Mousquetaires takes 14% of market shares with its retail brands Bricorama, Bricocash et Bricomarché.