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= Lifescience Dynamics Ltd =

Lifescience Dynamics (also known as LSD) is a decision support firm helping life sciences companies (pharmaceutical, biotechnology, diagnostics and medical devices) with strategic insight and foresight to improve their assumptions, enabling them to make better decisions. Since its inception in 2004, the firm has earned its reputation not only for providing actionable insights but also for their invaluable ability to see around the bend. It is 100% independently owned and run by business people who consider customer satisfaction to be their core principle rather than financial metrics.

The firm provides decision support from every angle, including healthcare professionals, competitors and payers. Their complementary competencies lie at the intersection of their three practice areas:
 * Market research (qualitative and quantitative)
 * Competitive intelligence (primary and secondary research)
 * Market access, pricing and reimbursement

Lifescience Dynamics has a truly global reach. Their headquarters are based in central London, a cosmopolitan hub with its internationally ranked universities and global talent pool. They have capitalised this by attracting and retaining a talented team of internationally diverse, multi-lingual and scientifically-trained individuals. There are also two state side offices, one based in New York, the other in San Francisco; with talks of opening a fourth office in Boston Massachusetts. The majority of the company's engagements are global in scope but some also span the US and the European continent. Typical projects undertaken by the firm aim to address clients’ business issues and challenges to maximise the full commercial potential of their assets.

Lifescience Dynamics ’ clients include the world’s leading pharmaceutical, biotechnology, life science, medical device and diagnostic companies. They have earned a 90% satisfaction rate and repeat clientèle over the last decade.

Origins
In the summer of 2004, Rafaat Rahmani founded Lifescience Dynamics. He had a vision of what would make an effective global decision support service, dedicated exclusively to pharmaceutical and biotechnology industries. It would have to be the best in class market research, competitive intelligence and market access, combined with first-rate people and a business model that met their clients’ global insight and foresight requirements. Lifescience Dynamics is privileged to boast an extraordinary worldwide customer base, with teams across the globe supporting firms of all sizes, from top 20 pharmaceutical companies through to smaller niche pharma and biotech firms. Rafaat prides himself in his dedication to his clients: "Revenue is important, but customer experience is even more crucial” is a motto reflected in everything the company does.

Prior to founding Lifescience Dynamics, Rafaat was Vice President of a London-based consulting practice where he was responsible for numerous international projects for top 10 pharmaceutical companies, focusing on all aspects of the clinical development and commercialisation environments at US, European and global levels. He has advanced knowledge of competitive intelligence, qualitative and quantitative market research techniques, market access, pricing and reimbursements. He has also previously worked for Eli Lilly & Company, Pepsi-Cola and McDonald's in a management training programme.

Rafaat has a truly international background. He was born in India, brought up in Oman/UAE, gained a business degree in the USA and an MBA from Manchester Business School in the UK. As well as the UK, he has worked in the USA, India, Abu Dhabi and Dubai. He belongs to a large, traditional close-knit Indian family with strong family ethics and values of honesty and hard work. He says: "I was told from childhood and have always believed that it's not just what you do but how you do it that's important."

Company Tools
In 2008, due to the financial crises and the fall of the stock market, pharmaceutical companies stopped investing in consulting. It became apparent that a more reflective way of compiling data was required. The founder and president of Lifescience Dynamics, Rafaat Rahmani, began gathering information and saw a gap in the market for innovative tools. He understood that management consulting firms tend to be too busy and do not have time to think of the bigger picture, their work limits them to the day to day. Therefore the market was ripe for any product that was going to cut cost, cut time and reduce error.

iOmnibus (2008-2009)

As a company, Lifescience Dynamics have actively been inventing new tools and software to do things faster, cheaper, more conveniently and error free. This started with iOmnibus in 2008. LSD were the first company to develop an application to collect data via a Facebook platform. Using iOmnibus, you are able to reach potential targets for research who do not normally respond to surveys. During initial development, the aim was to build and test the engine’s capabilities, so Lifescience Dynamics developed a  “Facebook native page” on their server. This was programmed with a topic of interest and was then installed with a “push” application entitled  “question of the day” to help with recruiting. Using iOmnibus, LSD have reduced set-up, recruitment & incentives.

iAdBoard (2009-2010)

iOmnibus was sortly followed by iAdBoard ; an online platform to harness the power of collective thinking. The software was custom designed with the initial idea coming from the founder Rafaat Rahmani who desired a web-based virtual advisory platform and bulletin board.The iAdBoard software overcomes logistical challenges with on-site debate and advisory boards. Several traditional procedures are reduced and respondents are able to integrate research into their everyday lives. Topics of interest are posted every day allowing respondents  to contemplate  and consult colleagues.

Intelliportal (2010-2011)

Intelliportal empowers decision makers with the relevant intelligence to enable them to stay ahead of their competition, wherever and whenever they need it - 24/7, 365 days a year. The intelligence portal helps you maintain a central place for all your intelligence needs. It makes it easy to get a 360° overview of your CI monitoring projects that are ongoing with Lifescience Dynamics. This unique web-based tool, helps clients achieve this by harnessing the power of primary human intelligence on their competitors. Intelliportal’s custom built and proprietary risk algorithm, pushes alerts to specified users. This algorithm categorizes intelligence by potential impact, reliability and urgency; taking into account your high priority competitors, products and geographies.

Qoncept (2011-2012)

This is an instant responder evaluation; a new tool to optimise concepts from ideation to results with real time presentation. The heart of the tool is based around theory of ‘Wisdom of Crowd’. Qoncept very elegantly leverages the wisdom of crowd and gang survey for short listing winning concepts. It then allows you to deeply explore the short listed wining concepts on the same day. This tool consolidates months of research into a few days.