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'''Morten Albaek '''

Morten Noedgaard Albæk (born July 28, 1975) is CMO and Group Senior Vice President for “Global Marketing, Communication & Corporate Relations” at global wind turbine manufacturer Vestas Wind Systems A/S. Morten Albaek has an academic background in History and Philosophy and is an Honorary Professor in Philosophy and Education at Aalborg University. He is also the only Scandinavian ever to be selected four times for the Internationalist’s “Top 100 Most Influential CMOs in the World”, was declared one of 18 “Global Champions” in 2011, and one of 50 “Global Marketing Leaders” in 2012. He was appointed “Global Thought Leader” by Recharge in April 2013 and appointed by Recharge in May 2014 as one of the world’s 40 new energy leader under 40 whom can change the energy mix of the planet.

Rooted in academic philosophy, Morten Albaek believes in creating an “enlightenment economy” as the antithesis to the “experience economy”, and in merging capitalism and humanism (the two “isms’’ that have dominated Western culture for more than 500 years) into “Capitalistic Humanism”, which serves as a cognitive and ideological frame for creating sustainable change.

Carreer Morten Albaek started his career in Danske Bank, Denmark’s largest financial corporation, where he spent over six years in various Marketing functions, eventually being Senior Vice President and head of the area of Business Innovation & Customer Insights. During his time at Danske, Morten Albaek was acknowledged as “one of the five most influential business executives in Denmark under the age of 40”, and was awarded the EU’s “best collaborative private/public partnership” for his work on the bank’s Literature Sponsorship. Morten Albaek pioneered the Financial Literacy Program for which he received the honour of having the case published in the UN Global Compact’s yearbook. He would later have a second case published whilst at Vestas, making him the first person ever to have two cases published in the same yearbook for two different companies.

Morten Albaek joined the renewable energy industry and Vestas in 2009 as CMO and Group SVP of Group Marketing & Customer Insight. After widening his scope to incorporate Communications and Corporate Relations, he now sits in his current position which includes responsibility for all global commercial activities across Marketing, Communication, Public Affairs, Key Account Management, Business Intelligence, and New Segments Development.

At Vestas, Morten Albaek has envisioned and developed many key projects and campaigns, such as WindMadeTM, the world’s first global consumer label for a single energy source and the first ever label to be endorsed by the United Nations;

ActOnFacts, a first-of-its-kind viral campaign to influence the public acceptance of renewable energy via a new approach and rhetoric; Wind for Prosperity in collaboration with Masdar, a unique business innovation to bring affordable electricity to energy-poor, wind-rich rural communities; and Wind Power Pioneers, showcasing Vestas capabilities and celebrating pioneering the wind energy industry in 35 markets worldwide. All of these initiatives have had a direct impact on industry stakeholders and beyond, achieving acclaim for Morten Albaek across the board.

Morten Albaek was awarded the Brand Excellence prize in 2011 in India for “having created a communication concept that can change the world”. He won, as the first non-American, AWEA’s Advocacy prize in 2011 for “having created the most groundbreaking communication concept in the wind industry for the last 30 years”, denominated by the World Brand Council as “one of the most innovative branding concepts in the world in 2011 with an opportunity to save millions of lives”. In the 2012 book “The Zeronauts: Breaking the Sustainability Barrier” by John Elkington, WindMade is highlighted as one of the world’s 50 most ground-breaking and innovative green initiatives with Morten Albaek being recognised for his efforts alongside other global leaders within sustainability such as Ban Ki Moon, Al Gore, Bill Gates and Mohammad Yunus. His marketing responsibilities extend to include green field development of a strategy for selling to emerging corporate customers such as IKEA, Google, Microsoft, etc. resulting in >100 million EUR revenue to date.

Finally, and in addition to his academic and professional merits, Morten Albaek is a prominent character in the public debate about society-related subjects. He is the author of three books “Generation Fucked Up?” (2005), “Encounters Between What You Say and What You Do”, (2008) and “The Average Human Being”, a Danish no.1 Bestseller published in June 2013.