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Armageddon (2007)
The main feud heading into Armageddon on the SmackDown! brand was between Batista, Edge, and The Undertaker, with the three feuding over the World Heavyweight Championship. At the previous pay-per-view, Survivor Series, Batista faced off against The Undertaker in a Hell in a Cell match. Towards the end of the match, Edge, who had been injured four months prior, returned and attacked The Undertaker, hitting him multiple times with a steel chair. Batista won the match by pinning Undertaker following Edge's attack.

The main feud on the Raw brand was between Randy Orton and Chris Jericho, with the two battling over the WWE Championship. At Survivor Series, Randy Orton defeated Shawn Michaels to retain the WWE Championship. The night after, on Raw, during Orton's "passing of the torch" ceremony, Chris Jericho returned to World Wrestling Entertainment after being kayfabe fired two years prior. Soon after, Jericho and Orton began degrading one another.

SummerSlam (2002)
The main feud heading into SummerSlam on the SmackDown! brand was between The Rock and Brock Lesnar, with the two feuding over the WWE Undisputed Championship. On the June 24 edition of Raw, Brock Lesnar was announced as the number one contender to the WWE Undisputed Championship at SummerSlam. At Vengeance, the pay-per-view one month before SummerSlam, The Rock defeated then-champion The Undertaker and Kurt Angle in a Triple Threat match to win the WWE Undisputed Championship.